This episode talks about how they believe that some experts have, that poor sleepers are stupid and they need to be scared into getting better sleep and why Matthew Walker's book Why We Sleep, is one of the main causes of poor sleep he works with.

He discusses how the sleep world needs to challenge damaging communication and misinterpreted research, and why the My Mate Matt Mafia are not helping the sleep industry or poor sleepers.

In this episode James mentions an article he wrote about how pop scientists are ruining our sleep for Sleep Review, which you can find here, and in the Not Bollocks section he recommends the book How To Sleep Like a Caveman, which you can see here.

You can find out more about James’ work at www.thesleepgeek.co.uk and the work his company kipmate does with sports teams and organisations here www.kipmate.com

In this episode the topic is one of the biggest causes of Orthosomnia, sleep trackers and James looks at whether they are helpful to sleep, or just make people’s sleep worse.

Are they accurate? Do they focus on separating you from your money, or actually helping you understand your sleep better, and do they use marketing tactics that lack transparency, enabled by experts who have commercial relationships with the tracking brands? Give it a listen to find out.

You can find out more about James’ work at www.thesleepgeek.co.uk and the work his company kipmate does with sports teams and organisations here www.kipmate.com

In this episode James discusses the fibs that sleep brands tell about their products and services, and how they want you to believe that what they are peddling will solve your sleep problem, without even knowing what your problem is.

Whether it is the eye mask that claims to leave you never having to use botox, or the brain supplement, whose founder claims it, guess what, cured his insomnia, James asks can we trust what most sleep brands are telling us.

In the Not B*locks section, James recommends the podcast from Louise Berger who runs the Insomnia Clinic at the Royal Surrey NHS Foundation Trust. You can listen/watch her podcast here https://www.royalsurrey.nhs.uk/saygoodnight

You can find out more about James’ work at www.thesleepgeek.co.uk and the work he does with sports teams and organisations here www.kipmate.com