In this episode of Slay the Gatekeeper, host Courtney Johnson is joined by Chris—aka The Conversion Alchemist—a SaaS message-market fit specialist and conversion copywriter with a unique background in engineering and UX. After 10 years in industrial automation, Chris pivoted into digital marketing, serving as UX lead at Conversion Crimes and working with brands as a CRO expert since 2016.

They dive into why starting a newsletter now (not later) is one of the most powerful things you can do for your brand—and exactly how to get people to actually sign up. Chris shares his favorite “cheat codes” for writing high-converting copy, including the importance of deep market research, decoding how your ideal client makes decisions, and clarifying your positioning and messaging strategy.

Courtney and Chris also unpack how to use AI without sounding robotic—exploring practical ways to integrate tools like Google Gemini, Claude, Typing Mind, and Team GPT to supercharge your writing process without losing your voice.

They also talk about making your first offer irresistible, and how Chris uses personalized Loom video audits to build trust and drive conversions right out of the gate.

This episode is full of grounded, actionable insight for creatives, founders, and marketers ready to sharpen their message, grow their list, and turn their content into conversions.

Connect with Chris: 🔗 Twitter (X) 📸 Instagram 🎥 YouTube 💼 LinkedIn

Courtney Johnson Socials:

Insta: @courtlynnjohnson

Linkedin: https://www.linkedin.com/in/courtneylynnjohnson/

Podcast: https://open.spotify.com/show/7oaV8L7rOBd878nlwydJrj

Tiktok: @courtney..johnson

Patreon: https://www.patreon.com/courtneylynnjohnson

Newsletter: https://artisanal-originator-6888.kit.com/0e038bf26a

Work with Courtney:

Sunrise Content Club: https://stan.store/courtlynnjohnson/p/join-the-sunrise-content-club

Level Up on Linkedin: https://maven.com/courtneyjohnson/personalbrand

Short Form Video Accelerator: https://stan.store/courtlynnjohnson/p/get-started-with-this-amazing-course-2o7ml9sc

In this episode of Slay the Gatekeeper, host Courtney is joined by Alexandria Roemer, founder of the Fully Focused retreat and a powerhouse in building community through creativity, authenticity, and bold self-expression. Alexandria shares her journey of moving to Austin without a network and how she turned a few loose connections into a thriving community by saying yes, reaching out, and showing up.

They talk about the power of intentional networking, how to build real connections in new cities, and why surrounding yourself with the right people changes everything. Alexandria breaks down her approach to immersive coworking retreats—designed to combine productivity with meaningful connection—and how they’ve become a catalyst for clarity, confidence, and creative breakthroughs.

The conversation also explores how AI tools can support self-development, the role of subconscious reprogramming in personal growth, and what it really means to choose discomfort as a path to transformation. Alexandria opens up about her decision to remove her breast implants, the deeper identity work that came with it, and how regulating the nervous system can unlock everything from visibility online to peace in daily life.

This episode is a must-listen for anyone navigating change, building a personal brand, or craving more purpose in how they work and connect.

Follow Alexandria on Instagram at @alexandria.roemer and learn more about Fully Focused retreats at @fullyfocused.co.

Courtney Johnson Socials:

Insta: @courtlynnjohnson

Linkedin: https://www.linkedin.com/in/courtneylynnjohnson/

Podcast: https://open.spotify.com/show/7oaV8L7rOBd878nlwydJrj

Tiktok: @courtney..johnson

Patreon: https://www.patreon.com/courtneylynnjohnson

Newsletter: https://artisanal-originator-6888.kit.com/0e038bf26a

Work with Courtney:

Sunrise Content Club: https://stan.store/courtlynnjohnson/p/join-the-sunrise-content-club

Level Up on Linkedin: https://maven.com/courtneyjohnson/personalbrand

Short Form Video Accelerator: https://stan.store/courtlynnjohnson/p/get-started-with-this-amazing-course-2o7ml9sc

In this episode of Slay the Gatekeeper, host Courtney Johnson sits down with attorney Morgan Ipanema to break down the legal barriers often faced by entrepreneurs—especially those who don’t fit the traditional mold. Morgan is the founder of Ipanema Law Group, a modern law firm that works with entrepreneurs, creatives, and small business owners to protect their brands and grow their businesses. She focuses on intellectual property, business formation, and contracts—helping clients feel confident and clear as they build.

As a new mom and business owner herself, Morgan brings a grounded, approachable vibe to legal work and is passionate about making the law feel practical, supportive, and aligned with her clients’ goals.

The conversation covers essential legal ‘cheat codes’ for business owners, including the importance of trademarks, securing your brand early, maintaining clean business operations, and the benefits of fractional legal counsel. Morgan also shares insights from her career journey, emphasizing the need for written agreements and proper legal structures to protect and scale businesses. This episode is packed with practical advice and step-by-step guidance to help entrepreneurs navigate the complex legal landscape efficiently and affordably.

Connect with Morgan:

• Instagram: @morganipanema
  

• Law Firm IG: @ipanemalaw
  

• LinkedIn: Morgan Ipanema

Courtney Johnson Socials:

Insta: @courtlynnjohnson

Linkedin: https://www.linkedin.com/in/courtneylynnjohnson/

Podcast: https://open.spotify.com/show/7oaV8L7rOBd878nlwydJrj

Tiktok: @courtney..johnson

Patreon: https://www.patreon.com/courtneylynnjohnson

Newsletter: https://artisanal-originator-6888.kit.com/0e038bf26a

Work with Courtney:

Sunrise Content Club: https://stan.store/courtlynnjohnson/p/join-the-sunrise-content-club

Level Up on Linkedin: https://maven.com/courtneyjohnson/personalbrand

Short Form Video Accelerator: https://stan.store/courtlynnjohnson/p/get-started-with-this-amazing-course-2o7ml9sc