"Sustainability" often means different things to different people. And it’s no secret there’s increased consumer preference and demand for food produced from sustainable sources.

But what exactly does that mean? Who defines that? And how does a company, let alone individual farmers, establish a system for accurately tracking, measuring and proving their efforts truly making a difference?

In this episode, a director of sustainability for a milling company in Michigan tells us communication and science is at the heart of it all.

Guest:

• Lisa Woodke, Sustainability Director, Star of the West Milling Company

Episode Links:

• View Star of the West's Sustainability Report
• View Cooper Farms' Sustainability Report
• Blog: Get Started Sharing Your Agricultural Sustainability Story

If life is like a box of chocolates, and you never know what you’re going to get, your brand is more like an ice cream sundae. If it’s built right, you know your customers are going to get a consistently wonderful experience with a shining cherry on top every time.

A few years back, we were approached by the organizers of a long-lived summer camp looking for a bit of marketing help. But our recommendation for an all-out rebranding was a bit more than they expected.

In this episode, we reconnect with our friends from the Ohio Department of Natural Resources to recount the challenges, insights, ah-ha's and oohs and ahhs that happen when clients and agency have a full understanding and trust in the science and creativity involved in branding.

Guests:

• Jeremy Scherf, Central Region Manager, Ohio Department of Natural Resources Division of Forestry
• Marin Smith, Vice President of Client Services and Creative, Shift•ology Communication

Episode Links:

• Blog: That One Time, at Re-Brand Camp...
• See the rebranded camp
• Contact Shift•ology to learn more about branding services

“People don’t buy what you do, they buy WHY you do it.” -- The famous phrase from Simon Sinek’s “Start with Why” TED talk has had individuals and businesses trying to discover and articulate their WHYs for over a decade. While simple in theory, it’s a bit more complicated in practice.

Dr. Gary Sanchez, aka “Dr. Why," has discovered and uncovered 9 WHYs that drive each and every one of us. He’s tidied it all up into his brilliant WHY Operating System and a simple and super-effective discovery tool that has helped hundreds of thousands of people accurately identify and articulate not just our WHYs but also the HOWs and WHATs that fuel our passions and purposes.

Dr. Why joins us to talk about the transformational and powerful experience of understanding our WHYs, and the drastic impact it has on not only how we work as a team, but in our personal relationships as well.

Guest:

• Dr. Gary Sanchez, WHY Institute CEO &Founder

Episode Links:

• Learn the Value of Clearly Discovering, Knowing and Articulating Your WHY
• Start Your FREE WHY.os Discovery with Melanie
• Contact Certified WHY Institute Coach Melanie Wilt to Unlock your Entire WHY.os