Building an AI Innovation Culture to Scale Marketing: Medico Digital's Journey with AI
In this episode, Ollie from Medico Digital shares insights into how the agency is fostering a culture of AI innovation to scale their marketing. Learn how Medico Digital is improving online access to healthcare information, reflecting on the company’s 10-year journey, their goals for international growth, and how they’re embedding AI into their daily operations. Hear about their practical use of AI to enhance engagement, streamline workflows, and support content creation. If you're curious about how AI can enable growth and operational efficiency, this conversation is well worth a listen.
00:00 Introduction to Medico Digital
00:53 Company Growth and Ambitions
02:33 Scaling with AI
04:44 AI in Practice
06:42 Challenges and Resistance
08:53 AI Tools and Implementation
17:08 Future of AI and Business
19:15 Personal Insights and Conclusion

"Scaling with AI" is a bi-weekly podcast hosted by Alex Bacon, aimed at demystifying AI by exploring its practical applications in scaling businesses.

Alex leverages his extensive experience in marketing leadership to delve into how companies integrate AI to grow faster and more efficiently.

Each episode features interviews with founders and leaders from startups and scale-ups, discussing their journey, AI use cases, challenges faced, and lessons learned. Topics include automation of routine tasks, AI-enabled market research, customer engagement, and content creation.

The podcast is available on major platforms like Spotify, Apple, and Amazon, and invites audience participation and feedback via LinkedIn. The ultimate goal is to help traditional businesses embrace AI technologies to enhance their processes and strategies.

Subscribe to stay updated and explore the transformative potential of AI in business.