Scale Your Business With Data with Crawford McMillan Podcast By Graeme Crawford cover art

Scale Your Business With Data with Crawford McMillan

Scale Your Business With Data with Crawford McMillan

By: Graeme Crawford
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About this listen

The Scale Your Business with Data podcast is the no-fluff guide for leaders who know there’s money buried in their data but need a proven map to dig it up—fast. Hosted by Graeme Crawford (co-founder of Crawford McMillan and longtime “data whisperer” for high-growth teams), each weekly episode distills decades of front-line experience into conversations you can act on immediately. Forget buzzwords and theoretical frameworks; this show zeroes in on the real-world moves that turn: - Chaotic spreadsheets into clear signals, so you see which levers actually drive revenue, margin, and customer loyalty. -Everyday metrics into decision intelligence, so you stop debating dashboards and start reallocating budgets, products, and people with confidence. -Expensive AI hype into practical advantage, learn how to define and govern data first, then layer automation without sacrificing explainability or control. -“Hope” strategies into repeatable playbooks—so multi-million-dollar calls happen in minutes, not months. Whether you’re scaling a startup, steering a Fortune-500 unit, or simply tired of dashboards that look good but do nothing, you’ll walk away each week with: -Actionable insights you can deploy before the next meeting. -Battle-tested stories that de-risk your own transformation. -A clearer mental model for leading people, processes, and technology around data—not the other way around. -No jargon, no ivory-tower theory—just candid talk, unexpected analogies, and an unwavering focus on value creation. Subscribe today and join a community that turns hidden numbers into breakout growth.Copyright 2025 Graeme Crawford Economics
Episodes
  • Why Measuring the Wrong Thing Can Destroy Your Business:
    Jun 30 2025

    Scale Your Business With Data Episode 6:Why Measuring the Wrong Thing Can Destroy Your Business: Data Lessons from Vietnam to Modern Analytics.

    On this episode of Scale Your Business With Data podcast, Graeme Crawford talks with Gurwinder Bhogal about the critical importance of measuring what truly matters in business and life. Drawing from historical examples like the McNamara Fallacy from the Vietnam War, they explore how focusing on easily quantifiable metrics while ignoring qualitative data can lead to catastrophic outcomes. The conversation delves into modern applications of data measurement, from social media metrics and sentiment analysis to health tracking devices, emphasizing the dangers of compound metrics like "sleep scores" and the value of specific, high-resolution measurements. Bhogal shares insights on Goodhart's Law, the importance of data storytelling, and why our brains are wired for narratives rather than raw numbers, making this essential listening for anyone using data to drive decision-making.



    Chapter Timestamps:

    0:00 - Sleep tracking critique

    2:12 - Introduction to Gurwinder Bhogal

    2:42 - The McNamara Fallacy explained

    7:00 - Measuring sentiment in wartime

    11:00 - Modern sentiment analysis evolution

    14:00 - Stated vs revealed preferences

    17:00 - Goodhart's Law discussion

    18:00 - The Cobra Effect story

    20:00 - Social media metrics gaming

    23:00 - Twitter's influence paradox

    28:00 - Health tracking compound metrics

    31:00 - Exercise without metrics

    33:00 - Identifiable victim effect

    35:00 - Stories vs data retention



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    40 mins
  • "Someone's watching over you" - And We're COMFORTABLE With It (Here's Why)
    Jun 19 2025

    The episode of Scale Your Business With Data, Graeme Crawford sits down with Sukhi Sahni, a senior corporate executive with 20 years of experience in data-driven storytelling and brand communication. They explore how the battle for attention has shifted beyond simple views to meaningful engagement metrics, discussing how authentic human connection combined with strategic data insights drives real business outcomes in today's fragmented digital landscape. The conversation covers the evolution of marketing metrics, the impact of AI on content creation and customer journeys, and why data should be directional rather than definitive in making multi-million dollar decisions.

    Chapter Timestamps:

    0:00 - Meeting Customers Where They Are

    3:15 - Views vs Engagement Metrics

    7:00 - Multi-Touch Attribution Challenges

    11:00 - Customer Journey Mapping

    14:00 - The Creepy Line

    17:00 - Domain Authority and AI

    21:00 - Testing at Scale

    24:00 - Entry-Level Jobs and AI

    28:00 - Authenticity in Content

    32:00 - Speed to Market

    35:00 - Future of Print Media

    39:00 - Local Journalism's Role

    42:00 - Immigrant Perspectives

    46:00 - Cultural Context in Marketing

    49:00 - Closing Thoughts



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    49 mins
  • Wikipedia and Beyond: Who REALLY Controls Your Company's Online Reputation?
    May 30 2025

    The episode of Scale Your Business with Data, Josh Greene, CEO and founder of The Mather Group, discusses why Wikipedia is one of the internet's most trusted data sources and its growing importance in the AI era. Josh explains how Wikipedia's human-curated content has become a key source for large language models, making it increasingly valuable for businesses to ensure their Wikipedia presence is accurate and up-to-date. He shares insights on navigating Wikipedia's editing rules, managing online reputation, and adapting to changes in Google search results that now favor user-generated content from platforms like Reddit and Quora.

    0:09 - Wikipedia's Role in Business

    2:09 - Meet Josh Greene

    4:02 - Why Wikipedia Matters

    7:07 - Wikipedia Editors Explained

    10:10 - Business Wikipedia Challenges

    14:17 - Google Search Result Changes

    18:17 - Reddit and Quora Opportunities

    22:42 - AI and LLM Search Rankings

    26:41 - Testing Your AI Presence

    30:18 - Crisis Reputation Management

    35:56 - Proactive Reputation Management

    38:16 - Common Crisis Management Mistakes

    40:59 - Recommended AI Tools



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    42 mins
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