Ryan speaks with Gary Stringer, Senior Content Marketing Manager at monday.com. They discuss the evolving landscape of content marketing, particularly in the B2B SaaS space. Gary shares insights on creating engaging content, the importance of authenticity in thought leadership, and the role of personal branding in today's digital world. They also explore the value of customer-generated content and the need for flexibility in content calendars to optimise marketing strategies.

Takeaways

• Gary emphasises the importance of creating content that resonates with the audience.
• Authenticity in content marketing is crucial for building trust.
• Rethinking traditional content formats can lead to more engaging material.
• Thought leadership should stem from a unique point of view and strategy.
• Personal branding is essential for career growth and credibility.
• Customer-generated content can be a powerful marketing tool.
• Flexibility in content calendars allows for better content distribution.
• Storytelling is a key differentiator that AI cannot replicate.
• Consultative selling can enhance customer relationships and sales effectiveness.
• Baking in customer testimonials during calls can yield authentic content.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Ryan interviews product-led growth expert Akash Gupta, ex-Apollo.io VP of Product. They discuss the importance of consistent content creation on platforms like LinkedIn, the distinction between product-led growth and traditional marketing, and the key components that contribute to successful product-led growth strategies. Akash shares insights on common mistakes companies make when implementing product-led growth, how to measure success, and the tools that can aid in this process. The conversation emphasises the need for a strong product offering and the courage to give away value to attract customers.

Takeaways

• Consistency in posting is crucial for growth on LinkedIn.
• Product-led growth differs significantly from traditional marketing.
• Successful product-led growth requires a strong product offering.
• Companies must understand their ideal customer profile for effective growth.
• Mistakes in product-led growth often stem from misaligned marketing strategies.
• Leadership must support a product-led growth culture.
• Measuring success in product-led growth takes time and patience.
• Tools should align with specific goals in the product-led growth strategy.
• Not all SaaS products are suited for product-led growth.
• Engaging with the right audience is key to virality and growth.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Ryan speaks with ABM expert Kartik Krishnan about the intricacies of Account-Based Marketing (ABM). They discuss the importance of targeting the right accounts, and how to effectively engage with potential clients through personalised strategies. The conversation also covers the role of webinars, direct mail, and AI tools in enhancing ABM efforts, as well as how to measure success and scale these initiatives. Kartik emphasises the need for alignment between sales and marketing teams and the importance of founders being involved in the ABM process.

Takeaways

• ABM is a targeted approach to marketing, akin to spearfishing.
• Intentionality in targeting accounts is crucial for success.
• The right message must be delivered at the right time and place.
• Webinars can serve as effective tools for engagement and relationship building.
• Direct mail can be challenging to implement at scale.
• Metrics like Fit, Intent, Recency, and Engagement (FIRE) are essential for measuring ABM success.
• Scaling ABM requires a focus on intentionality and experimentation.
• AI tools can streamline the process of identifying target accounts.
• Existing clients provide valuable insights for ABM strategies.
• Founders should actively participate in ABM efforts to drive success.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io