SEO in 2023 Podcast By Majestic.com cover art

SEO in 2023

SEO in 2023

By: Majestic.com
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 We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!Copyright 2023 Majestic.com Economics Marketing Marketing & Sales
Episodes
  • The Yin and Yang of SEO: being human in an AI-driven world - with Kerstin Reichert

    The Yin and Yang of SEO: being human in an AI-driven world - with Kerstin Reichert
    Jul 9 2025

    Kerstin Reichert discusses the importance of the Yin and Yang of SEO - being human in an AI-driven world.

    Talking points include:

    How do you stay human in an AI-driven world?

    What do you mean by an AI-driven world?

    You recommend using AI to quickly scale - what does that look like?

    How do you use AI to enhance processes?

    How do you use AI to produce better insights?

    How do you use AI to remain competitive?

    How do you continue to show your human side, authenticity and expertise - and what good does this do?
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    19 mins
  • AI is an influencer, PR is vital, and CRO is going to be more integrated into SEO - Bruce Clay

    AI is an influencer, PR is vital, and CRO is going to be more integrated into SEO - Bruce Clay
    Jul 2 2025

    Bruce Clay shares that SEO will be more important in the future: AI is an influencer, PR is vital, and conversion rate optimization going to be more integrated into the SEO effort.

    Discussion points include:

    Is SEO more important than it used to be?

    What do you mean when you say that AI is an influencer?

    When you say that PR is vital, how does PR fit into the SEO world and what aspects of PR are key for SEO?

    What does conversion rate optimization have to do with SEO?

    How do you measure the impact of conversion rate optimization on SEO?

    How do you plan an SEO strategy with so many considerations in mind?

    What will SEO look like in a year's time?
    Show more Show less
    25 mins
  • Expertise combined with opinions of people is what matter - with Gagan Ghotra

    Expertise combined with opinions of people is what matter - with Gagan Ghotra
    Jun 25 2025

    Gagan Ghotra shares that expertise combined with opinions of people is what matter.

    Discussion points include:

    How do you demonstrate expertise in content?

    Why are opinions of people important?

    How do you incorporate opinions in content?

    How do you measure the success of this strategy in search engines?

    How should this be incorporated into a content strategy?

    How do you measure the success of this strategy?

    How is AI impacting this strategy?
    Show more Show less
    14 mins
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Very educational, the content is great for getting started in SEO. I have learned a lot about SEO.

Great content

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I do enjoy this series. With all of the changes in the world of SEO and search engines in general, they have experts explaining a variety of topics. They include up to date, what to do, and what not to do for SEO in 2023. As an SEO specialist who deals with a lot of accounts, I have found great insights. I'm almost finished with the series. Definitely keep this up. 👌

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