• S4E28 Branding Discomfort: When Authenticity Meets Visual Identity

  • Mar 11 2025
  • Length: 12 mins
  • Podcast

S4E28 Branding Discomfort: When Authenticity Meets Visual Identity

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  • Summary

  • We explore the uncomfortable yet necessary world of professional branding from our perspective as psychologists. Despite one of us actively disliking branding while simultaneously being considered a private practice celebrity, we unpack how visual representation communicates our values even when we resist traditional marketing approaches.

    • Tension between authentic representation and curated professional images
    • The discomfort many practitioners feel about social media management and self-promotion
    • Branding as a necessary business function versus an extension of personal identity
    • How office spaces and visual choices unconsciously communicate our professional approach
    • Reframing branding as value-based visual communication rather than just selling
    • The inevitable reality that everyone has a brand whether they cultivate it intentionally or not
    • Our own journey with the When East Meets West rebranding process

    Visit our newly redesigned website at WhenEastMeetsWest.com to see our updated branding!
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