• S4 Ep10 - Sprouting a New Generation

  • May 10 2025
  • Length: 24 mins
  • Podcast

S4 Ep10 - Sprouting a New Generation

  • Summary

  • Siblings Erin and Josh Cranwell know a thing or two about Brussels Sprouts. Five generations of their family have produced them. But returning to the farm after high-school to take up a career in the business has surprised everyone, not least themselves. The brother and sister from Hay Valley and Lake Plains in South Australia, now live and breathe this superfood. Well aware of the bad reputation the humble sprout has attracted, they are passionate about educating consumers about their wonder crop. To learn more, Erin Cranwell from AE Cranwell and Sons join me now to discuss:

    • Erin’s favourite place on the farm is standing in the Brussels Sprout field soaking up the view.
    • After high school, Erin pursued her passion for her family farm.
    • Both Erin and her brother Josh have continued to work on the family farm together, and she says, “It brings more satisfaction.”
    • Erin and Josh are based at different farms, and Erin explains their different roles.
    • Brussels sprouts often get a bad reputation, but Erin shares that they are becoming more popular.
    • Brussels sprouts are not easy to grow and tend to be prone to pests and fungi.
    • The industry is actually quite small, with only a handful of major growers.
    • Over five generations, a lot has changed—Erin discusses what changes are coming in terms of sustainability.
    • Innovation and reducing labour where possible have been key aspects for the farm.
    • What Erin loves most about life on the land.
    • The most unexpected thing to happen while working with Brussels sprouts.
    • Erin shares a common misconception.
    • The ultimate dream for the future.

    We hope to see you back on the road soon, to learn more about how Australia grows on the next episode of Australian Farmers with Angie Asimus.

    Links:

    Angie Asimus

    Connect with @angieasimus on Instagram

    Partnered with Australian Farmers

    Follow @australianfarmers on Instagram

    Hay Valley Veg

    Follow @hayvalleyveg on Social Media

    Produced by Pretty Podcasts

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