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Run a Profitable Gym

Run a Profitable Gym

By: Chris Cooper
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About this listen

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

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Episodes
  • How These Gyms Generate Over $60K in Monthly Revenue
    Jun 30 2025

    In this episode of “Run a Profitable Gym,” Chris Cooper explains how the Top 10 gyms on the revenue leaderboard drive consistent, high-level monthly income.

    These gyms have moved beyond the "group only" model to add high-value services such as personal training, small-group training and semi-private training. Some gyms are generating significant revenue with challenges and special events that include gamification to drive retention.

    Chris shares what the top performers have in common—such as strong client avatars, structured annual planning and a focus on delivering measurable results—and explains why mentorship is a key part of their stories.

    He also serves up quotes and tactical insights directly from gym owners who are generating $61,000-$114,000 per month.

    Aiming for a big revenue milestone? This episode will show you what’s possible and help you start working toward your goal today.

    Links

    Gym Owners United

    Book a Call

    1:26 - Top 10 revenue leaderboard

    2:53 - What the Top 10 have in common

    8:06 - Tips from revenue leaders

    9:45 - Gamification and challenges

    15:42 - Success is possible

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    17 mins
  • From $0 to $200,000 in Semi-Private Training Revenue
    Jun 26 2025

    Erik Zeyher’s gym, Warlock CrossFit, generates over $200,000 in annual revenue from its semi-private training program.

    In this episode of “Run a Profitable Gym,” Erik breaks down the exact steps he took to build a premium program that works across the board—for clients, coaches and the business. As Erik puts it, “It is aces.”

    Erik shares how he structures sessions, pricing and coach pay, and he explains how he generated internal buzz around the program to fill it fast. When his first semi-private session filled up in just 45 minutes, Erik knew he had a winner.

    He also gets into logistics issues such as scheduling, onboarding, space constraints and last-minute cancellations.

    Now, with expert mentorship and dialed-in systems, Erik can rely on his semi-private program to add $15,000-$22,000 to his gym’s revenue each month.

    Thinking about adding a high-value semi-private personal training program? Tune in to hear from a gym owner who’s done it successfully.


    Links

    The Prescriptive Model

    Prerequisites for Semi-Private

    Gym Owners United

    Book a Call

    0:01 - Semi-private revenue boost

    6:51 - Increased coach pay

    12:41 - Biggest challenge in this model

    18:36 - Time and space logistics

    29:36 - Should gyms implement this?

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    32 mins
  • Never Launch a Semi-Private Program Without Doing THIS First
    Jun 23 2025

    Small-group and semi-private training can dramatically increase your gym’s revenue, improve coach pay and boost client results.

    In this episode, gym owner and semi-private specialist Daniel Purington shares exactly how to build a high-revenue, high-retention semi-private program from the ground up.

    Certain prerequisites must be in place before you offer this service. If you miss steps, your program will flounder, you'll get frustrated and your members won't sign up for coaching that can help them get better results faster. Daniel's got your do-this-first checklist.

    Daniel also identifies the biggest mistake gym owners make when building semi-private programs, offers his tips for success and explains how to fill your program. Hint: You don't need to spend money on ads or create a new marketing campaign.

    As a bonus, Daniel breaks down how his own gym—Woodslawn Fitness in Portland, Oregon—runs concurrent sessions in just 650 square feet, generates $230 per session and pays his semi-private coaches up to $11,000 a month.

    Thinking of adding a high-value revenue stream to your gym? Tune in for a step-by-step guide.

    Links

    The Prescriptive Model

    Gym Owners United

    Book a Call

    1:00 - Small group & semi-private revenue

    3:25 - How to know if you’re ready

    6:56 - Big vs. small group logistics

    14:13 - How to fill a program

    20:41 - Next steps to get started

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    24 mins
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