Rethinking The Content Funnel In Age Of AI Search
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Rethinking The Content Funnel In Age Of AI Search
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About this listen
The classic content funnel — TOFU, MOFU, BOFU — is being turned on its head.
In this episode of #SEOTalk, Parth Suba, Malhar Barai and other leading speakers unpack how AI-driven search is rewriting the rules of content discovery, engagement, and conversion. From Google's AI Overviews to shifting user behavior, the funnel is no longer linear and marketers must evolve with it.
We dive into:
Why E-E-A-T isn’t just a framework — it’s your new survival kit
How to create content that satisfies "Needs Met" and not just algorithms
What’s replacing clicks as the new SEO KPI (hint: impressions might not be enough)
Real-world tactics for structuring content that connects with both LLMs and decision-makers
Whether long-form content is dead or simply reborn
Packed with hard truths, honest examples, and tactical tips, this episode is for SEOs, content strategists, and marketers navigating a world where the funnel is no longer fixed - it’s a flywheel