• Rebuilding retail against the odds

  • Mar 27 2025
  • Length: 41 mins
  • Podcast

Rebuilding retail against the odds

  • Summary

  • Emma Draper faced a huge challenge when her life suddenly changed. Her marriage ended, she became a single parent to three boys, and her business was struggling. On top of that, the pressures of keeping her home and supporting her family felt overwhelming. She also battled long Covid, which left her physically drained for years.


    Emma found a way forward by taking control of her situation. She refused to stay stuck in fear and started making changes. She restructured her business, reconnected with her team, and focused on her health. She looked at every area of her life and worked to improve it step by step.


    Emma had worked for years without a clear sense of her “why”. Being so occupied with work and life without that clear purpose can lead to burnout and a loss of confidence. We risk feeling stuck, overwhelmed, and disconnected from the people who rely on us. Without action, these pressures can snowball.


    This episode will help you

    • Reflect on personal fears and use them as motivation to take actionable steps toward change
    • Develop a strategy for balancing personal and professional responsibilities while maintaining self-care
    • Create a detailed plan with incremental steps to achieve significant long-term improvements at home and in your work

    Highlights

    • [00:05:59] A late-night epiphany
    • [00:11:53] The hard work begins
    • [00:13:02] A mission of change
    • [00:15:27] Using Velvet as a force for good
    • [00:21:55] What's next for Velvet
    • [00:25:43] The key to a successful life
    • [00:28:15] And then Long COVID hit
    • [00:35:16] Incremental steps
    • [00:37:19] What Fearless Forward means to Emma
    • [00:38:37] Takeaways from Sally-Anne

    Resources

    • Connect with Emma via LinkedIn
    • Velvet
    • Connect with Sally-Anne via LinkedIn
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