Private Equity Experience Podcast By Ed Barton Rory Liebhart and Emily Sander cover art

Private Equity Experience

Private Equity Experience

By: Ed Barton Rory Liebhart and Emily Sander
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Demystify the world of private equity with insider knowledge.


Join hosts Ed Barton, Rory Liebhart, and Emily Sander - seasoned professionals who have worked from all angles as C-suite leaders, private equity managing directors, and investors.


In this podcast, they break down complex private equity concepts into everyday language. You'll gain a clear understanding of the PE landscape, key players, and market dynamics. Expect practical insights on deal-making, growth strategies for founders and management teams, and exit strategies. Plus, hear real-world examples and real-time breakdowns of trending news stories.


Whether you're a seasoned pro or just starting out, considering selling your company to a private equity firm, or simply curious about this lucrative world, this podcast will help you navigate the private equity landscape with confidence.

© 2025 Private Equity Experience
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Episodes
  • The Dilution Dilemma: Navigating the World of Equity Funding
    Jun 26 2025

    Introduction to Equity Dilution and Its Impact on Investors

    Equity Dilution Definition: Occurs when a company issues new shares to raise capital, leading to a decrease in the ownership percentage of existing shareholders.

    Founder's Perspective: Founders often face the decision of whether to retain complete control over their company or raise capital by accepting dilution, which can significantly impact their future earnings and control.

    Key Stakeholders: Includes founders, employees, and investors who are all affected by dilution.

    💡 Understanding the Mechanics of Dilution

    Cap Table Management: A cap table tracks ownership percentages. New funding rounds can disrupt the cap table, reducing existing stakeholders' ownership.

    Employee Stock Options: Commonly part of compensation packages in growing companies, often subject to dilution effects.

    Investor Leverage: Investors with high demand for a company's stock can negotiate for favorable terms, minimizing dilution for founders.

    🌟 Key Strategies to Minimize Dilution

    Bootstrapping: Funding the business without external capital to avoid giving up ownership.

    Strategic Capital Raises: Raising funds when the company is performing well to leverage maximum valuation.

    Structured Shares: Implementing classes of shares (e.g., with voting rights) to maintain control.

    🎯 Why Timing Matters

    Critical Path Investments: Companies often raise capital in dire situations, leading to unfavorable terms for founders.

    Market Dynamics: A company's performance significantly influences its negotiating power during fundraising rounds.

    🔄 Balancing Control and Growth

    Founder Autonomy: Utilizing founder shares and supermajority voting rights to maintain control even with minority ownership.

    Employee Retention: Maintaining an adequate employee stock pool to attract and retain talent without excessive dilution.

    🗨️ Expert Insights from Rory and Ed

    Rory Liebhart: Highlights the importance of legal and financial advisors in navigating complex cap tables and negotiations.

    Ed Barton: Emphasizes the strategic use of multiple funding rounds to enhance valuation and minimize dilution.

    🔗 Essential Links

    On-Ramp to Exit: Navigating Five Key Steps to Exiting Your Privately Held Business

    The Exit Strategy Playbook by Adam Coffey

    🚨 Conclusion: Managing Dilution for Optimal Outcomes

    Risk Management: Understand the risks of each funding round and its impact on ownership.

    Exit Strategy: Plan for the future with a clear exit strategy that balances growth and control.


    Join us next time on the Private Equity Experience Podcast for more insightful discus

    Who We Are

    If we haven’t met before—Hi! We’re a team of professionals who’ve worked together at multiple companies, seen private equity from all sides, and are here to share what we’ve learned to help you succeed. Ed Barton brings decades of tax and financial strategy experience; Rory Liebhart is a finance and M&A pro with a track record of high-growth exits; and Emily Sander is a former Chief of Staff, multi-time author, podcast host, and founder of Next Level Coaching, helping leaders and organizations accelerate their growth.


    Connect with Ed

    Connect with Emily

    Connect with Rory

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    31 mins
  • Raising Capital 101: Insights from Seasoned PE Pros
    Jun 12 2025

    Description:
    In this episode, we explore the various types of funding rounds that a startup or business can undergo, ranging from angel investing to private equity buyouts. Our guests, Emily Sander and Rory Liebhart, are joined by Ed Barton, who shares his expertise on the private equity side.

    Key Takeaways:
    Angel investing: This refers to the initial round of funding, typically provided by high-net-worth individuals or family offices. It's a high-risk, high-reward investment, and the investor typically seeks a 10- to 20-fold return on investment.

    Pre-Series A: This is the next round of funding, typically ranging from $0.5 million to $2 million, and involves a mix of high-net-worth individuals and institutional investors. Investors are seeking a 5- 10x return on their investment.

    Series A: This is the first institutional round of funding, typically ranging from $5 million to $50 million. Investors are seeking a 5- 10x return on their investment.

    Private equity buyout: This is a common exit strategy for businesses, where a private equity firm buys the company and takes it private.

    IPO: This is another exit strategy, where the company goes public and is listed on a stock exchange.

    Dilution and Cap Table Management:
    Dilution occurs when the ownership percentage of existing shareholders is reduced due to the issuance of new shares.

    Cap table management is the process of managing a company's capital structure, including the ownership percentages of various stakeholders.

    Private Equity and Venture Capital:
    Private equity firms invest in companies to acquire them and generate a profit through a sale or initial public offering (IPO).

    Venture capital firms invest in early-stage companies with high growth potential.

    Exit Strategies:
    IPO
    Private equity buyout
    Strategic acquisition
    Distressed sale


    Lightning Round:

    -Rory recommends the book "Barbarian Days" and the TV show "The Last of Us".

    -Ed recommends the book "The Exit Strategy Playbook" by Adam Coffee and the novels by Amberlyn Murray.

    -Emily recommends re-reading "The Martian" and "Project Hail Mary" on Audible.

    The audiobook version of "On-Ramp to Exit" is available soon.

    Who We Are

    If we haven’t met before—Hi! We’re a team of professionals who’ve worked together at multiple companies, seen private equity from all sides, and are here to share what we’ve learned to help you succeed. Ed Barton brings decades of tax and financial strategy experience; Rory Liebhart is a finance and M&A pro with a track record of high-growth exits; and Emily Sander is a former Chief of Staff, multi-time author, podcast host, and founder of Next Level Coaching, helping leaders and organizations accelerate their growth.


    Connect with Ed

    Connect with Emily

    Connect with Rory

    Show more Show less
    45 mins
  • Private Equity vs. Private Credit: Demystifying the Capital Stack, Risk, and Returns
    May 29 2025

    In this episode, we dive into the world of private credit and its relationship with private equity. Our hosts, Rory, Emily and Ed, share their expertise on the differences and similarities between these two asset classes.

    Key Takeaways:
    Private credit refers to debt financing that is not publicly traded and is typically provided by private companies or investors.

    Private credit is not a new phenomenon, but its terminology has become more prominent in recent years as a separation from traditional banking and debt financing.

    Private credit is often used in conjunction with private equity, and both asset classes share similar players, such as limited partners (LPs) and endowments.

    The risk profile of private credit is different from private equity, with private credit being generally less risky but offering lower returns.

    The capital stack is a key concept in private credit, with different levels of risk and return, including senior secured, mezzanine, and equity.

    Private credit can be used to provide financing for companies that may not be able to access traditional bank debt or may need additional capital to support growth.

    Private Credit vs. Private Equity:
    Private credit provides steady cash flows through monthly or quarterly interest payments, whereas private equity returns are typically realized through a lump sum at the end of the investment period.

    Private credit is generally less risky than private equity, but offers lower returns.

    Private credit can be used to balance a portfolio by providing a steady income stream, whereas private equity is often used for growth and upside potential.

    Private Credit Market:
    The private credit market is growing rapidly, with assets under management expected to exceed $10 trillion by 2032.

    Private credit funds are used to provide debt financing to companies, and can be structured in various ways, including mezzanine debt and preferred equity.

    The private credit market is less regulated than traditional banking, offering more flexibility in structuring and terms.

    Takeaways for LPs:
    Private credit can be an attractive option for LPs looking for steady cash flows and reduced risk.

    Private credit can be used to balance a portfolio by providing a steady income stream.

    LPs should consider private credit as a complement to private equity investments.

    Final Thoughts:
    Private credit is not a new asset class, but its terminology has become more prominent in recent years.

    Private credit offers a unique combination of risk and return, and can be used to support growth and provide steady cash flows.

    LPs and investors should consider private credit as a viable option in their investment portfolios.

    Who We Are

    If we haven’t met before—Hi! We’re a team of professionals who’ve worked together at multiple companies, seen private equity from all sides, and are here to share what we’ve learned to help you succeed. Ed Barton brings decades of tax and financial strategy experience; Rory Liebhart is a finance and M&A pro with a track record of high-growth exits; and Emily Sander is a former Chief of Staff, multi-time author, podcast host, and founder of Next Level Coaching, helping leaders and organizations accelerate their growth.


    Connect with Ed

    Connect with Emily

    Connect with Rory

    Show more Show less
    35 mins
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