Pregnancy & Postnatal Entrepreneurs Collective Podcast

By: Niamh Cassidy IBCLC
  • Summary

  • Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.

    Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.

    Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.

    Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.

    © 2025 Pregnancy & Postnatal Entrepreneurs Collective Podcast
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Episodes
  • From Solo Doula to Agency Founder: Building a Birthwork Business
    Apr 23 2025

    In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by the brilliant Kristin Revere, founder of Gold Coast Doulas, co-author of Supported: Your Guide to Birth and Baby, and seasoned doula business owner based in Michigan.

    We dive into the real story of how Kristin went from working in political fundraising to running a thriving doula agency offering birth and postpartum care, sleep consulting, and education. She shares candidly about her transition from solo practice to co-founding an agency, how she navigated imposter syndrome in early collective work, and what it took to stand out in her local market.

    Whether you're just starting out or growing a team, this episode is packed with practical wisdom and behind-the-scenes insights on:

    • Why Kristin left the collective model and started her own doula practice
    • How to know when it’s time to expand and build a team
    • The power of niching and branding (even if you’re not the “typical doula”)
    • The systems and mindset shifts needed to run a successful agency
    • Tips on hiring help before burnout kicks in
    • Writing and publishing a book as a birth professional
    • How quarterly planning and vision-setting has shaped her business growth

    This conversation is a must-listen if you’re a birthworker who feels like you don’t quite “fit in” or you're wondering if scaling up is possible in this field.

    🎧 Listen in to hear:

    • Kristin’s journey from “not your typical doula” to building an award winning doula agency
    • Why she wishes she’d launched before things were perfect
    • Her top advice for outsourcing, marketing, and running a business sustainably
    • The role of mindset and community in staying resilient as a business owner

    📚 Mentioned in the episode:

    • Supported: Your Guide to Birth and Baby – by Kristin Revere & Alyssa Veneklase
    • Traction by Gino Wickman (EOS business model)

    Connect with Kristin:

    • Gold Coast Doulas
    • Ask the Doulas podcast
    • Supported: Your Guide to Birth and Baby book
    • Becoming A Mother Online Course

    ✨ If you loved this episode, screenshot and tag us @preg_and_postnatal_collective and @goldcoastdoulas to share your biggest takeaway.

    The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

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    33 mins
  • Three Simple Ways to Get More Clients as a New Birth Worker
    Apr 16 2025

    Are you a new doula, lactation consultant, antenatal educator, or birth worker feeling stuck when it comes to getting clients? Or maybe you’ve been in business for a while but bookings have slowed right down — and you're wondering what you're doing wrong.

    In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, Niamh Cassidy — IBCLC, antenatal educator, and business coach for birth workers — shares the three most important actions you can take today to start building momentum and growing your client base. These are practical, low-barrier strategies that don’t require a big budget, a slick website or thousands of followers.

    You'll learn:

    • Why networking (without the ick!) is your secret superpower
    • How to use your existing connections to spark referrals
    • Simple tips to help you show up consistently on social media without getting stuck in perfectionism
    • What kind of content actually helps build trust and attracts your ideal clients
    • The real reason most birth workers get stuck — and how to avoid that trap

    Whether you’re brand new or trying to revive a quiet season in your business, this episode is full of gentle but effective encouragement to help you get visible and stay in motion.

    The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

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    15 mins
  • From Passion to Profit: How to Make Your Birthwork Business Financially Sustainable
    Apr 9 2025

    Are you struggling to turn your passion into a profitable business? You’re not alone! In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I sit down with Rachel Smith, founder of the Get More Clients Academy and a transformational business coach helping female entrepreneurs scale to consistent £5K months.

    Rachel shares her journey from traditional employment to building a flexible, fulfilling business after becoming a parent. We dive into the mindset shifts, strategies, and practical steps birthworkers need to move from inconsistent income to a sustainable, thriving business.

    🔹 The common mistakes that keep birthworkers stuck at 1-2K months
    🔹 Why passion alone isn’t enough—and what to do about it
    🔹 The key business foundations that create consistent income
    🔹 How to balance meaningful work with financial sustainability

    If you’ve ever wondered, “Why aren’t more people booking my services?” or “How do I make my business work for me?”—this episode is a must-listen!

    📢 DM us on Instagram (@preg_and_postnatal_collective) and let us know your biggest takeaway!

    Want Rachels 5K Roadmap? Get is for free here

    The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

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    40 mins
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