Pitch, Build, Scale

By: Chris Fanchi Founder of Big North Marketing
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  • Summary

  • That spark of innovation? It's just waiting for the perfect combination of tools and talent to bring it to life. This is "Pitch, Build, Scale": Each episode, we connect with the builders, the visionaries, and the problem-solvers who are redefining what's possible with today's technology - and pioneering the websites, apps, and software products of tomorrow. These are the conversations that transform how we build, how we sell, and how we scale technology businesses in a world where the tech evolves by the minute. Ready to stay ahead of the curve? This is "Pitch, Build, Scale".
    Chris Fanchi, Founder of Big North Marketing
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Episodes
  • Building an AI Roadmap that Actually Works with Ken Winell, Co-Founder, Nexus Digital Group

    Building an AI Roadmap that Actually Works with Ken Winell, Co-Founder, Nexus Digital Group
    Apr 29 2025

    What separates AI buzzword hype from actual business transformation?

    In this episode, Chris Fanchi talks with Ken Winell—former CTO of Tough Mudder and co-founder of Nexus Digital Group—about how companies can build practical AI roadmaps, drive adoption across teams, and stay competitive as technology evolves faster than ever.

    From agents and verticalization to cultural buy-in and the near-future of AGI, this conversation is a must-listen for any founder, tech leader, or strategist building in the AI era.

    Speak with Ken and his team at Nexus Digital: https://www.nexusdigitalgroup.com/Subscribe for more founder-driven insights on AI, SaaS, and tech innovation.Looking to grow your SaaS or dev agency revenue? Visit https://bignorthmarketing.com
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    39 mins
  • Modernizing Legacy Code at Scale: How Semantic Designs Tackles 10M+ Line Migrations w CEO Ira Baxter

    Modernizing Legacy Code at Scale: How Semantic Designs Tackles 10M+ Line Migrations w CEO Ira Baxter
    Apr 24 2025

    Legacy code is everywhere—but few know how to modernize it without breaking everything.

    In this episode of Pitch, Build, Scale, Chris Fanchi talks with Ira Baxter, CEO of Semantic Designs, about the art and science of software transformation. From rewriting 10 million lines of COBOL to building transformation engines that rival compilers, Ira shares 40+ years of insight into why most modernization projects fail—and what it takes to succeed.

    Whether you’re a software leader navigating legacy debt or just curious how massive systems evolve, this episode is packed with stories, strategies, and bold truths you won’t hear anywhere else.
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    54 mins
  • Inside BoosterHub: The SaaS Platform Powering Volunteer-Run Nonprofits with CEO Robin Eissler

    Inside BoosterHub: The SaaS Platform Powering Volunteer-Run Nonprofits with CEO Robin Eissler
    Apr 22 2025

    From disaster relief to digital transformation.

    Robin Eissler’s journey from coordinating crisis airlifts to founding a SaaS platform for booster clubs is anything but ordinary. In this episode of Pitch, Build, Scale, host Chris Fanchi explores how Robin went from zero tech experience to launching BoosterHub - a volunteer-first operating system now used by hundreds of school organizations.

    We talk MVP strategy, market pivots, feature prioritization, and what happens when your niche ends up bigger than expected. If you're building a tech platform for a nontraditional audience - or just love real founder stories - this one’s packed with insight.

    🔗 Learn more at boosterhub.com
    💡 Get a free SaaS or dev shop growth consult at bignorthmarketing.com
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    23 mins
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