Persuasive Messaging
Apr 27 2025
Length: 23 mins
Podcast

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Persuasive Messaging

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Summary
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One of the biggest challenges faced by those who care about sustainability is getting others on board. In this episode, Paul helps launch a local initiative to address climate change, powered by cookies and drawing on expert advice from Profs Cindy McPherson-Frantz and Cassandra Troy on how to create persuasive messages.
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