Let’s talk about something so many women in business struggle with… pricing.

If you’ve ever second-guessed your rates, felt awkward quoting a client, or found yourself overdelivering for underwhelming pay, this episode is for you. In this episode, I break down how to price your services with clarity, confidence and strategy, not emotion. Because when you truly understand your value, you stop discounting yourself to feel “affordable” and start attracting the right clients who see your worth.

We cover:
1. The mindset shift you need before setting your prices
2. Why charging “what you think people will pay” is keeping you stuck
3. Simple ways to raise your rates without guilt
4. The formula I teach my 1:1 clients for pricing profitably
5. How your pricing impacts your brand positioning

This episode isn’t just about numbers — it’s about permission. To own your value, step into your expertise, and unapologetically build a business that supports the life you want.

🎧 Tune in now and get ready to price with power.

Book Your 50% OFF 1;1 Business Strategy Session with Nikki Milne HERE

Ready to grow your business with strategy and support?

✔️ Let’s Stay Connected
▪️ Follow on Instagram @nikkimilne_
▪️ Follow @theperthcollectivepr

✔️ Special Offers + Resources
▪️ 50% OFF a Business Strategy Session
▪️ Join the GA Program
▪️ Private Mentoring Program

✔️ Free Training
▪️ AI Masterclass – Learn how to use AI to scale your business smarter, not harder.

Love what you’re hearing? Make sure to hit follow so you never miss a new episode and if today’s episode inspired you, I’d love it if you left a quick review. It helps more women discover the show and grow their business with confidence.

Welcome to a very special episode — we’re kicking off Season 5 and celebrating our 50th episode milestone 🎙️… but even more incredibly, 10 years of The Perth Collective.

Yep, 10 years since I took a leap of faith, backed myself (even when I had no clue what I was doing), and started what would become not just a business — but a community, a brand, a movement that’s empowered thousands of female business owners across WA and beyond.

In this episode, I’m going deep and personal. I’m sharing how it all began — from juggling motherhood, late nights and self-doubt, to building an agency that’s helped hundreds of women turn their passions into real, profitable businesses.

I’ll take you behind the scenes on:

• The raw reality of launching The Perth Collective with zero experience
• My biggest business lessons (and the painful ones I’ll never forget)
• The pivot points that changed everything
• Why I nearly walked away — and what pulled me back
• What’s next for The Perth Collective and this community we’ve built together

Whether you’ve been with me from day one or this is your first episode, thank you. This journey has been wild, beautiful, messy and magic — and I’m so glad you’re here for it.

🎧 Tune in now and let’s celebrate 10 years of grit, growth and glowing up.

Ready to grow your business with strategy and support?

🔓 Join GA – My signature group program for women ready to scale

🔓 1:1 Private Mentoring – Want personalised support from me? Apply here

🔓 Free Masterclass – Watch The Revenue Shift and learn how to grow without burnout

Connect with Me:

• Instagram: @nikkimilne_
• The Agency: @theperthcollectivepr
• Website: www.nikkimilne.com 


Make sure to hit follow so you never miss a new episode and if today’s episode inspired you, I’d love it if you left a quick review. It helps more women discover the show and grow their business with confidence.

In this episode, Renae O’Neill sits down with Nikki Milne, entrepreneur, mentor, and founder of The Perth Collective PR Agency. Together, they dive into what it takes to build a thriving business while balancing motherhood and life’s demands.

Nikki shares her journey of creating multiple million-dollar businesses, her strategies for scaling with simplicity, and how she’s achieved financial freedom—all while raising four kids. With over 11 years of experience as a mum in business, Renae brings her own insights to the conversation, exploring how women can find the sweet spot between life and business to grow their income, impact, and freedom without the overwhelm.

If you’re looking for inspiration, practical advice, and a reminder that you can have it all on your terms, this episode is for you!

💸 JOIN FOR HER

💸 EXPLORE PRIVATE MENTORING

Connect with Renae O’Neill

• Instagram @renae.oneill
• Website renaeoneill.com.au
• Listen to the The Mum Boss Podcast

Connect With Nikki


• Follow on Instagram @nikkimilne_
• Follow TPCPR Agency @theperthcollectivepr
• Check out my website www.nikkimilne.com 


Make sure to hit subscribe/follow so you never miss an episode!