🎙️ In this episode of Paradigm Playbook, Steve Cook is joined by swim industry expert Andy Broido to discuss smart strategies for business expansion, especially in gyms and swim schools.

Andy shares real-world insights on how adding a swim school can boost revenue, increase customer retention, and align perfectly with your existing client base. From facility logistics to cross-promotion and smart staffing, this conversation is packed with actionable tips for any entrepreneur looking to grow.

💡 Whether you're a gym owner eyeing your next big move or just curious about new revenue streams, this episode is packed with practical advice and insider tips.

🏊 Ready to swim? Let’s dive in.

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🎙️ In this inspiring episode of Paradigm Playbook, host Steve Cook sits down with Jordan Bailey, owner of Central Oregon Gymnastics Academy, to unpack her remarkable journey—from acquiring an underperforming gym to building a booming business serving over 1,000 young athletes.

Jordan shares real-world insights on what it takes to turn around a struggling business, the critical role of team culture, and how she's planning a major facility expansion. Whether you're in the fitness space or just love a good entrepreneurial story, this one’s packed with takeaways you can use.

💡 Tune in to hear how passion, strategy, and perseverance can flip the script on any business.

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🚨 Change is in the air—and in this episode, host Steve Cook dives headfirst into it! With co-host Dave Kozak stepping into a new chapter, Steve tackles the big topic of change in the world of business and sports.

Inspired by the classic Who Moved My Cheese?, Steve explores what it really takes to adapt, evolve, and thrive when the game plan shifts. From dodging common pitfalls to mastering the pivot, he offers real-world advice and personal insights from the sports facility business that’ll help you navigate change like a champ.

Whether you’re facing a major transition or just trying to future-proof your business, this episode is packed with energy, strategy, and a few laughs along the way.

💡 Learn how to:

• Spot change before it hits
• Pivot with confidence
• Build a strategy that actually works
• Lead your team through the chaos

Hit play and get ready to turn change into your competitive edge. 🏆

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