You're halfway through the year—are you where you thought you’d be? In this episode of the Overdog Podcast, we hit pause to take stock of the first six months of 2025. It’s the perfect time to assess what’s working, what’s not, and how to pivot for a stronger finish. Whether you're crushing your goals or feeling like you're stuck in neutral, this mid-year check-in might be exactly what your dog business needs to reset and realign.

But the real focus? Delegation. If you're still mopping floors or answering phones, it’s time to level up. Fern dives into why holding on to every task could be stalling your growth—and how shifting your mindset can help you reclaim your time and step into the true CEO role your business needs. You’ll walk away with actionable steps to start offloading responsibilities, build stronger systems, and create a business that thrives without you in the trenches every day.

Ever wonder how mega-brands like Apple, Nike, and Disney build such loyal followings—and how you could channel that same magic into your dog daycare or boarding business? In this episode, Fern dives into what makes these iconic names tick, uncovering the branding strategies behind their cult-like fanbases. From Taylor Swift's superfan engagement to In-N-Out Burger's laser-focused simplicity, you'll hear fresh ideas that could reshape the way you connect with your customers.

Get ready for a fun, idea-packed ride as Fern breaks down six powerhouse brands and explains how their tactics translate to the pet care world. Whether it's about creating a standout customer experience, building a community around your business, or simplifying your services to highlight what you do best—there’s something here for every pet business owner looking to level up. You’ll leave this one with at least one big idea to put into action this month.

Get ready to go behind the curtain of one of the pet care industry’s most influential yet often misunderstood organizations—IBPSA. In this episode, Fern brings on Carmen Rustenbeck and Brian Remo to share the real story of how this trade association came to be, what it actually does for your business, and why now might be the most important time to get involved. It’s not just about standards and certifications—this is about community, advocacy, and giving you a serious edge in an industry that’s evolving fast.

Plus, hear all about IBPSA’s new kind of conference happening this September—hint: it’s not business as usual. Brian spills the details on how this immersive, no-fluff event will shake up the way pet pros gather, learn, and grow. Whether you’re a seasoned operator or just getting your feet wet, you’ll want to hear how this bold new format aims to unify the industry and tackle real, raw issues head-on.