Episodes

  • From 0 to Millions: Nic D’s Blueprint for Indie Artists #241
    Jun 26 2025

    Nic D is one of the biggest independent artists in the world. He's amassed over 1.5 billion streams without the help of a label or a manager.

    In this unfiltered conversation, Nic D responds to the most common excuses indie artists make, shares his secret to viral content marketing, tells the story of his relationship with Connor Price, and much more.

    FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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    1 hr and 7 mins
  • How to Not Get SCREWED as a Songwriter #240
    Jun 18 2025

    Cabrea Casey is the Director of A&R and Sync at Downtown Music Publishing. She's helped countless songwriters, artists and producers get paid for their art.

    This is a crash course on how to not get SCREWED as a songwriter. We cover how to navigate conversations around song splits, the most underrated way to get invited to every studio session, publishing scams to be aware of, and much more.

    FREE DOWNLOAD "The Ultimate Split Sheet" by Songtrust:
    https://songtr.st/43M8h1O

    WATCH "Music Publishing 101" Video by Songtrust:
    https://songtr.st/4l9Ak0X

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    53 mins
  • Timbaland Signs AI Artist - Is This The End of Human Musicians? #239
    Jun 12 2025

    Timbaland just signed an AI artist and the internet is PISSED...

    In this episode, we break down the facts on Timbo's new venture, explain both sides of the AI music argument, and share advice for HUMAN musicians to compete vs. AI artists.

    FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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    25 mins
  • The Music Marketing Genius Behind 300M+ Streams ft. Andrew Southworth #238
    Jun 5 2025

    Andrew Southworth is a music marketing expert who has mastered the art of paid ads. His strategies have helped his clients get over 300M streams, sell out tours, sell out merch drops, etc.

    This episode is 86 minutes of free game from the undisputed king of ads for musicians. We touch on the best types of campaigns, how many streams $350 ad spend can get you, the biggest mistake artists are making with ads, and much more.

    "SPOTIFY GROWTH MACHINE" (Learn how to run ads like Andrew Southworth):
    https://onemoretime--generastudios.thrivecart.com/spotify-growth-machine-2/

    WANNA WORK DIRECTLY w/ ANDREW SOUTHWORTH?
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    1 hr and 25 mins
  • How Zach Bryan Went From Serving in the Navy to Selling Out Arenas #237
    May 13 2025

    Zach Bryan is living proof that you don’t need a label, a gimmick, a fortune, or industry co-signs to build a career that actually matters.

    In this episode, we break down how a kid in the Navy started posting videos shot on a cracked iPhone and ended up redefining what success looks like in the music industry. No flashy rollouts. No big machine behind him. Just honest songwriting, relentless output, and a diehard fanbase that grew with every drop.

    We’re unpacking the key moves from Zach's playbook for you to consider. Whether you're trying to break through as a singer-songwriter, build a fanbase from scratch, or just want to understand how the game is changing, this one’s for you.

    FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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    22 mins
  • He Builds Iconic Artist Brands w/ $0 Ad Spend ft. Nick "Ruff" Ruffalo #236
    Apr 15 2025

    Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He’s helped artists get over 200M views and 60M streams with $0 in paid ads.

    In this episode, we dive deep into how to build an iconic artist brand, what a successful content marketing funnel looks like, and case studies artists can learn from / apply to their own careers.

    FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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    0:00 Intro
    2:30 First Steps for Artist Brand Buildind
    7:20 What Makes A Great Artist Brand?
    10:38 Can Faceless Brands Work in 2025?
    16:00 How Chappell Roan Nailed Her Brand
    26:29 Content Marketing Funnel for Musicians
    47:20 New Fans vs. Existing Fans
    52:05 Rapid Fire Rampage

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    1 hr and 3 mins
  • From Producing Legends to Building The Next Indie Empire ft. RushDee #235
    Mar 27 2025

    In this exclusive episode of the One More Time Podcast, we sit down with RushDee Williams, a multi-talented Grammy-nominated producer, executive, and founder of indie label BeGenius.

    From learning "150% work ethic" firsthand from Nipsey Hussle, to breaking down the real meaning of independence in today’s industry, Rush drops gems every aspiring artist, producer, and exec needs to hear.

    His tag "Rush, you done did it now" perfectly matches his "get sh*t done" attitude.

    He talks about his journey from producing for legendary artists to signing and building with ATL Jacob, and how he balances the art and business of music like a true pro.

    With aspirations on par with Jay-Z's Roc-a-Fella family tree, we believe this mystery mogul is going to be a household name in the near future. So take notes!

    Don’t forget to like, comment, and subscribe for more music industry wisdom every week!

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    0:00 - Intro
    0:38 - Work Ethic Lesson from Nipsey Hussle
    5:20 - RushDee on Building a Team
    16:00 - From Creative to Businessman + Networking
    23:57 - BeGenius The Label
    29:05 - What is "Indie" in 2025?
    38:20 - The Smartest Deal You Can Make
    44:28 - Business vs. Creative: How to Balance
    51:38 - Producer Gems for Getting Placements
    62:23 - ATL Jacob’s Rise & Partnership with RushDee
    73:45 - RushDee’s Controversial Industry Take
    78:42 - Rapid Fire Rampage w/ RushDee

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    1 hr and 28 mins
  • 8 Ads Hacks for Musicians to SUPERCHARGE Their Growth #234
    Mar 19 2025

    For this week's episode, we compiled 8 of our favorite moments from previous episodes (featuring expert music marketers) around running paid ads to grow your music career.

    Every clip we posted of these moments did NUMBERS on social media, so we wanted to unpack why they are so valuable, and why musicians should start using these methods IMMEDIATELY to maximize the efficiency of their marketing dollars.

    Featured guests: Amber Grimes, Rick Barker, Promo God, Wendy Day, & Megh from SymphonyOS

    We hope you enjoy and find value! Don't forget to subscribe if this helped 🙏

    FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

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    https://www.instagram.com/ambergrimes
    https://www.instagram.com/rickbarkermusic
    https://www.instagram.com/promo_god33
    https://www.instagram.com/rapcoalition
    https://www.instagram.com/meghv
    https://www.instagram.com/symphony.os

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    0:00 Intro
    2:19 Hack 1
    4:26 Hack 2
    8:49 Hack 3
    14:45 Hack 4
    16:38 Hack 5
    20:13 Hack 6
    24:11 Hack 7
    26:56 Hack 8

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    33 mins