NEW RULES: Over-index on Creating Demand (#3)
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NEW RULES: Over-index on Creating Demand (#3)
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About this listen
Rule #3 is to over-index on creating demand and find a better balance between generating demand and capturing it in order to better reach today's B2B buyers and ultimately win their business.
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #6)
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