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My Fitness Business

My Fitness Business

By: Cory McKane
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My Fitness business (Powered by WeStrive) interviews personal trainers and gym owners in Austin, Texas to learn how they're growing their businesses and break down the ups/downs of the fitness industry.Cory McKane Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living
Episodes
  • CEO of Onnit Gym & Black Swan Yoga - Alex Earle
    Jul 1 2025

    Alex Earle's path to becoming CEO of Black Swan Yoga and Onnit Gym is a testament to visionary leadership in the fitness and wellness space. With a deep-rooted passion for movement, mindfulness, and community, Alex has played a pivotal role in shaping two of Austin’s most influential fitness brands. His journey has been marked by a unique blend of strategic thinking and cultural awareness, helping both Black Swan and Onnit expand their reach while staying true to their core values. As CEO, Alex is focused on creating inclusive, empowering environments that redefine what modern fitness can look like—on and off the mat.

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    1 hr and 3 mins
  • The Front Desk to the Boardroom: Larry Maloney’s Rise to COO at Onnit
    Apr 16 2025

    Larry Maloney's journey at Onnit Gym exemplifies dedication and growth within the fitness industry. He began his career at Onnit Gym in an entry-level position, focusing on client relations and daily operations. He did this while working simultaneously as the GM of another gym in Austin. Through his commitment and leadership, Larry advanced to become the Chief Operations Officer (COO). In this role, he has been instrumental in building teams that prioritize delivering exceptional fitness experiences to help Onnit gym continue to strive to be the number 1 gym in Texas.

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    55 mins
  • Fitness influencer turned CEO
    Mar 19 2025

    Tara LaFerrara’s journey as a trainer began in 2013 when she realized the same drive and team spirit she thrived on as a former DI athlete could fuel her coaching. With 12+ years of experience and certifications in personal training, hypertrophy, menopause coaching, mobility, and Olympic weightlifting, she blends science-backed strength with a no-BS, compassionate approach to movement.

    Enjoy this podcast as we explore her journey through the fitness world, growing her brand online, finding her niche in fitness, and ultimately launching the Broads App.

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    53 mins
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