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This video shares the journey of creating a fungi-based soil amendment product for Amazon. It dives into the challenges of launching in a regulated gardening niche, overcoming algorithm issues, and building real brand awareness. Sellers will hear insights about organic certifications, Amazon compliance, and long-term B2B growth strategies in a seasonal category.

Built something real like this brand? Get expert help to scale it smarter: https://bit.ly/4jMZtxu

#AmazonSellerTips #BuildYourBrand #AmazonBrandStrategy #EcommerceGrowth #SellingOnAmazon

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

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Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

Running ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gM

Timestamps
00:00 - Product Origin in a Competitive Gardening Niche
00:35 - Industry Problem That Sparked the Idea
01:41 - Why Traditional Fertilizer Wasn’t Working
02:26 - Challenges with Urban Soil and Home Development
03:09 - Turning Fungi Into a Scalable Product
04:08 - Taking the Regulated Path, Not the Easy One
05:01 - Scientific Validation and Certifications
06:10 - University Field Trials for Product Testing
07:21 - Fighting Algorithm Flags on Organic Claims
08:45 - Compliance Battles with Amazon
10:10 - Choosing Amazon Despite the Challenges
11:02 - Using Sales to Prove Retail Demand
12:13 - Amazon as a Branding and Awareness Tool
13:14 - Difference Between Real Brands vs. Amazon Brands
14:21 - Advertising that Pays for Itself
15:14 - Using Amazon for Seasonal Market Research
16:25 - Tracking Regional Sales Trends by Season
17:45 - Dealing With Seasonal Inventory Issues
18:43 - Limitations of Amazon FIFO in Canada
19:40 - Managing Expiry-Sensitive Inventory
20:59 - Real Use Cases vs. Intended Use Cases
21:53 - Discovering Unexpected Customer Applications
22:58 - Fungi Misconceptions and Consumer Fears
24:50 - Addressing Product Safety and Education
26:02 - Breaking Down Myths About Mushrooms
27:50 - Final Thoughts on Amazon Growth Strategy

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Amazon just rolled out a custom analytics dashboard that lets sellers track key performance data. With templates for Prime Day, traffic, sales, and more, sellers now have more control over how they view account trends. This update helps reduce the need for third-party tools by giving direct access to valuable data straight from Amazon.

Book a call so we can help you get custom dashboards set up: https://bit.ly/4jMZtxu

#AmazonAnalytics #SellerTools #AmazonData #EcommerceSellers #AmazonDashboard

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

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Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

Download our PPC guide now and stop wasting ad spend: https://bit.ly/4kVZ9gM

Grab the SEO toolkit now and start ranking your products higher with strategies that actually deliver: https://bit.ly/457zjSl

Timestamps
00:00 - Amazon Finally Listens to Sellers
00:24 - Where to Find the Custom Analytics Tool
00:40 - Overview of Dashboard Templates
01:16 - Why This Is Better Than Third-Party Tools
02:00 - Creating a Custom Dashboard from Scratch
02:44 - Metrics You Can Add: Order Count, Delivery Rate
03:32 - What This Means for Amazon Sellers

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Pinterest: https://www.pinterest.com/myamazonguys/
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Here’s the recap of what you missed at ASPICON powered by @PickFu . Real tips shared by brands and experts selling on Amazon. This video covers conversion wins, creative strategies, and how sellers fix listings that aren’t performing. Learn what actually works from ASPICON’s most practical, seller-focused advice.

Watch these videos YouTube:

Fix Your Amazon CTR: What’s Good, Bad, & The SEO/PPC Golden Ratio https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH

What’s Missing From Your Listing That Hurts Conversion https://www.youtube.com/watch?v=0YyvSyMDgPU&list=PLDkvNlz8yl_aEQtZ1eLHoEqYqdgtLyLfV

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Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gM

Want better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSl

Timestamps
00:00 - Better Design Goes Beyond Product Pages
00:27 - Why Customer Feedback Should Guide Creative
00:51 - Upgrading Basic Content to Premium
01:14 - Blending Data and Creativity for Conversion
01:39 - Real Product Use and Trustworthy Video
02:01 - Copywriting Tips That Connect With Shoppers
02:27 - Launch Strategy and First 90 Days Focus
02:55 - Visuals That Match Customer Intent
03:17 - Packaging and Design That Influence Buyers

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Running ads isn’t always about sales. Sometimes it’s just to learn who your real customer is. This Amazon seller used Helium 10 to find profitable keywords others missed. Low-risk ad testing revealed competitors and audiences they weren’t targeting before.

Book a call now and start using ad data the smart way to find real customers and grow faster: https://bit.ly/4jMZtxu

#AmazonAds #AmazonSellingTips #EcommerceMarketing #AmazonGrowth #amazonppc

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

-------------------------------------------------

Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

Download our PPC guide now and stop wasting ad spend: https://bit.ly/4kVZ9gM

Grab the SEO toolkit now and start ranking your products higher with strategies that actually deliver: https://bit.ly/457zjSl

Timestamps
00:00 – Why Sales Might Be Slowing
00:15 – Using Ads to Learn About Your Audience
00:39 – Testing New Audiences with Low Budget
01:08 – Adjusting Bids Based on Clicks
01:30 – How Helium 10 Helped One Seller
01:58 – Asking the Right Questions to Grow
02:29 – What My Amazon Guy Can Help With

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Most brands slow their growth by ignoring small updates that affect Amazon rankings. Frequent listing changes, better copy, and consistent backend updates lead to more traffic and sales.

Ready to fix what’s holding your growth? Book a strategy call with experts now: https://bit.ly/4jMZtxu

#AmazonSEO #AmazonSellers #EcommerceGrowth #SEOTips #amazonlisting

Watch these videos on YouTube:

Rank smarter, spend less - Effective Amazon SEO from Experts! https://www.youtube.com/watch?v=60NO-cyMRxQ&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8

What Really Works for Amazon SEO in 2025 https://www.youtube.com/watch?v=E_WmQJXeg0k&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=9

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Having trouble with SEO, PPC, or listing issues? Send it to us: https://bit.ly/4kRnPa7

Missing updates could be killing your growth. Grab the SEO guide and fix your listings today: https://bit.ly/457zjSl

Timestamps
00:00 - How to push brands to the next level
00:24 - Cash flow and profitability for Amazon SMBs
00:50 - Improving AOV with PPC and listing optimizations
01:15 - Misconceptions about Amazon SEO
01:33 - Why SEO updates must happen more often
02:20 - SEO affects ranking through CTR and conversions
02:50 - Why many brands fail to grow organically
03:00 - How My Amazon Guy helps sellers scale

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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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AI shopping tools like Perplexity and ChatGPT are changing how customers find products. Amazon is now listing products from DTC brands—even if they didn’t agree to sell. Small e-commerce businesses risk getting buried without strong AI-based SEO strategy.

If you're tired of Amazon calling the shots, book a DTC call and take back control: https://bit.ly/4le9LrB

#AmazonSellers #EcommerceAI #AIShopping #DirectToConsumer #AmazonSEO

Watch these videos on YouTube:

Need a dayparting strategy? https://www.youtube.com/watch?v=Mtc6N_jVwNg&list=PLDkvNlz8yl_aeEp6XMypvS52zg8kIQ40m

Dealing with Amazon inventory fees? https://www.youtube.com/watch?v=S-iMEPoo_mY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4

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Get your FREE PPC Guide for 2025 here: https://bit.ly/4kVZ9gM

Find solutions with a one-on-one coaching session: https://bit.ly/45693Yt

See how we can help grow your Amazon business: https://bit.ly/3Ht30mS

Timestamps:
00:00 - AI Waves Are Hitting E-commerce Hard
00:28 - Customer Journey Is Changing With AI Agents
01:00 - AI Agents Can Now Buy Products for Shoppers
01:45 - Perplexity Offers Advanced AI Shopping
02:45 - Will Customers Actually Shop With AI?
03:39 - Why AI Referencing Is Becoming Crucial
04:30 - Big Brands Getting Picked, Small Ones Left Behind
05:00 - Amazon Controls DTC Shopping Without Consent
06:00 - Amazon’s Rufus vs Better AI Tools
06:40 - What Brands Must Do Now to Stay Visible
07:10 - Final Warning: Amazon Will List You Either Way

-----------------------------------------------

Follow us:
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
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Most Amazon sellers miss this hidden spot to help their listings rank higher. It’s a simple way to add extra keywords without changing your title or bullets. Used right, it helps with visibility, search relevance, and long tail phrases.

Stop leaving ranking opportunities on the table. Book a strategy call and fix your hidden SEO gaps now: https://bit.ly/4jMZtxu

#AmazonSEO #AplusContent #AmazonSellers #AmazonListingTips #ecommerceseo

Watch these videos on YouTube:

Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2

The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3

-----------------------------------------------

Having trouble with SEO, PPC, or listing issues? Send it to us: https://bit.ly/4kRnPa7

Grab the SEO Toolkit Amazon sellers use to rank faster and find missed keyword gaps: https://bit.ly/457zjSl

Timestamps
00:00 – Why Most Sellers Miss This SEO Tip
00:18 – How A+ Content Impacts Your Amazon Rankings
00:49 – Using Alt Text in A+ Images for SEO
01:58 – Adding Misspellings and Other Languages for Search
02:45 – Where to Add Long Tail Keywords
03:56 – Common Mistakes Sellers Make with Alt Text
04:54 – Add Alt Text to Brand Story for Extra Visibility
05:39 – Real Examples and Final SEO Advice
05:59 – Why My Amazon Guy Exists (Closing Message)
06:05 – Scan the QR Code or Click the Link

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Follow us:
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Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Most Amazon brands miss out on long-term growth by ignoring simple email marketing tactics. Collecting emails and sending smart follow-ups increases conversions and customer lifetime value.

Need help setting up email marketing? Book a call with us and get it done right: https://bit.ly/4jMZtxu

#EmailMarketing #AmazonSellers #EcommerceGrowth #CustomerRetention #amazonstrategy

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

-------------------------------------------------

Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrB

Timestamps
00:00 - Why Email Marketing Is Ignored by Most Brands
00:24 - How Email Increases Conversion and Lifetime Value
01:00 - Best Bully Sticks' Email Strategy Around Pet Deals Day
01:40 - Collecting Emails with Product Inserts
02:30 - How Brands Shift Buyers from Amazon to DTC
03:00 - Spin-to-Win Email Capture Example
03:40 - Email Content Must Offer Real Value
04:20 - Why Amazon Brands Should Focus on Email in 2025
05:00 - How My Amazon Guy Helps Brands Scale

-------------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show