Masters of marketing Latam #62 | GSK + Midios | Concientizar a partir de la disrupción
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Masters of marketing Latam #62 | GSK + Midios | Concientizar a partir de la disrupción
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About this listen
En este episodio Alejandro Martinez, Director de Comunicación y Marketing Digital de GSK, y Paula Riera, Gerente General de Midios Argentina, ponen el foco en cómo es posible innovar en un segmento regulado y con ciertas restricciones. Para graficarlo, cuentan en detalle todo sobre una campaña que llevaron a cabo con Midios.
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