Masters of marketing Latam #60 | Softys + Kantar | Marketing en tiempos de cambio: adaptar la estrategia al nuevo consumo
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Masters of marketing Latam #60 | Softys + Kantar | Marketing en tiempos de cambio: adaptar la estrategia al nuevo consumo
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About this listen
En este episodio Cecilia Visso, Brand Marketing Manager de Softys, y Ludmila Pennisi, Brand & Creative Account Director de Kantar, reflexionan sobre la importancia de empatizar con el consumidor para que el contexto juegue a favor del negocio. El caso Babysec.
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