
Masters of marketing Latam #58 | Arcos Dorados + Publicis | De mensajes masivos a conversaciones relevantes
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About this listen
En este episodio conversamos con Victoria Fernandez Acuña, Sr Marketing Manager de
Arcos Dorados, y Adriana Riquelme, Business Unit Lead de Publicis Groupe. Por dónde
pasa la innovación para una marca como McDonald's. Cómo se fideliza a los consumidores hoy y qué rol tiene lo digital en esto.
See omnystudio.com/listener for privacy information.
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