Mastering Local Marketing Podcast By WJOB Podcast Network cover art

Mastering Local Marketing

Mastering Local Marketing

By: WJOB Podcast Network
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About this listen

 Mastering Local Marketing helps local small business owners like you understand what it takes to successfully market your business and drive new customers through your doors. We provide actionable insights, interview leading experts and business owners in various industries, as well as provide tips and tricks we’ve uncovered over the last 25 years in the field.2025 Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Rich Dad Marketing Lessons

    Rich Dad Marketing Lessons
    Jul 3 2025

    What does Rich Dad Poor Dad have to do with marketing your small business? A lot more than you’d think. In this episode, we break down seven powerful lessons from Robert Kiyosaki’s bestseller and apply them directly to your marketing strategy. From investing in assets like evergreen content to avoiding liabilities like vanity metrics, we explore how the mindset of the "rich dad" can help you build smarter, more profitable marketing systems. Whether you're stuck in reactive mode or ready to level up, this episode shows you how to shift your thinking and make marketing finally work for you.

    – LINKS:

    Follow us for more local marketing tips at

    Mastering Local Marketing – Website

    Instagram – @MasteringLocalMarketing

    YouTube – @MasteringLocalMarketing

    – SUBSCRIBE & REVIEW:

    If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.
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    28 mins
  • Meta's A.I.-Powered Ad Revolution w/Dr. Lori Feldman

    Meta's A.I.-Powered Ad Revolution w/Dr. Lori Feldman
    Jun 27 2025

    Meta just announced its boldest move yet: fully AI-generated ads across Facebook and Instagram by 2026. On today’s episode, I’m joined by retired marketing professor and leadership coach Dr. Lori Feldman to unpack what this means for small business owners, marketers, and agencies alike. We explore how Meta’s Advantage AI tools are already helping businesses optimize performance—but at what cost?

    As Meta tightens its grip on data and decision-making, concerns around transparency, creative control, and bias are growing. Will small businesses benefit from automation, or become even more dependent on a walled garden they can’t see into?

    We break down what’s changing, what you need to watch for, and how to stay ahead of the curve in a world where ad creation may soon require little more than an image and a budget.

    – DR. LORI FELDMAN'S LINKS:

    Papillon Leadership Coaching

    LinkedIn

    – LINKS:

    Follow us for more local marketing tips at

    Mastering Local Marketing – Website

    Instagram – @MasteringLocalMarketing

    YouTube – @MasteringLocalMarketing

    – SUBSCRIBE & REVIEW:

    If you're finding real value in our episodes, please take a moment to subscribe and leave a review on Apple Podcasts or Spotify Podcasts. Thanks for listening and we'll see you next week with new episodes.
    Show more Show less
    24 mins
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