This episode of Let's Talk Marketing explores the power of AI for business efficiency. Host Katya Allison interviews Jason Kramer, founder of Cultivize, about how marketing teams can strategically adopt AI to streamline workflows, improve CRM data hygiene, and elevate LinkedIn engagement. Jason shares practical examples of tools like ChatGPT and Evie AI, explains how marketers can use AI for tasks like lead nurturing and campaign building, and offers advice on overcoming adoption hesitations. Whether you're just beginning with AI or looking to sharpen your strategy, this episode delivers real-world guidance for leveraging tech without losing the human touch.

Listeners will walk away with insights on:

• AI can dramatically improve CRM organization and lead conversion processes.
• Tools like Evie AI enhance LinkedIn engagement through automated content and comment suggestions.
• AI is only as effective as the strategy and direction it’s given—prompting matters.
• Email hygiene is a crucial but overlooked area that benefits from automation.
• ChatGPT is powerful for mapping customer data and creating targeted campaigns.
• Adoption fear stems from misunderstanding AI’s role as an aid—not a replacement.
• Personalized data use with AI helps businesses unlock better decision-making power.
• Niche-specific AI tools may be the future of effective business automation.
• Website: https://cultivize.com/
• LinkedIn: https://www.linkedin.com/in/jasonleighkramer/