In this episode of BizBlend, host Sana sits down with global speaker, strategist, and author Lirone Glikman to uncover the underestimated power of authentic business relationships. Lirone shares how founders often miss the mark by prioritizing product over people, and why early relationship-building can be a game-changer. She unpacks her signature Human Factor Method, a six-pillar framework designed to help anyone—from solo founders to global execs—build meaningful, strategic connections that lead to real business outcomes. From cultural insights to practical hacks like the Q&A tactic, this conversation will shift the way you think about networking and personal branding.

About the Guest: Lirone Glikman is a French-Israeli global business relationship strategist, speaker, and author of The Super Connectors Playbook. She’s consulted across 26+ countries and worked with startups, corporates, and accelerators like Techstars. Her Human Factor Method helps entrepreneurs and professionals build genuine connections that convert into business success. Her work bridges strategic networking, cultural nuance, and personal brand development.

Key Takeaways:

• Authentic relationships are the real currency in business—not just the product.

• The Human Factor Method offers a system to achieve business goals through relationships, even without an existing network.

• Founders often delay networking until it’s too late; start early and build before you pitch.

• Maintaining relationships is the hardest and most overlooked step—having a people plan helps.

• Cultural context matters: personalize your outreach style based on ecosystem and values.

Connect with Lirone Glikman: Website: https://lironeglikman.com LinkedIn: https://www.linkedin.com/in/lironeglikman/ Book: The Super Connectors Playbook – Available on Amazon Bonus: Get Lirone’s workbook and video masterclasses by registering your purchase on her website

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