Masterful Founders – The SaaS Marketing Podcast

By: Wilhelm Laubach (Will) Christian Ruehringer (Chris)
  • Summary

  • What if you could peek into the playbooks of SaaS founders who've done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.
    Wilhelm Laubach (Will), Christian Ruehringer (Chris)
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Episodes
  • Cybersecurity for Founders: Protect Your SaaS from Day 1 (EP44)
    Apr 21 2025

    🔐 How to Protect Your Startup From Cybersecurity Disasters – A Practical Guide for FoundersAs startup founders, we often prioritize product, marketing, and growth... but there’s one silent killer we tend to ignore: cybersecurity.In this conversation, I sit down with Tom, an ethical hacker and cybersecurity expert with over 20 years of experience, to explore the most common (and avoidable) security mistakes that startups make – and how you can build a secure foundation from Day 1, without becoming overwhelmed or paranoid.We cover:- What cybercrime-as-a-service means and why it’s a real threat to even small businesses- How to choose the right software stack and avoid hidden security risks- Practical advice for securing your email, mobile devices, and cloud tools- How to avoid becoming a target through simple threat modeling- Why trust and data protection are core to building a strong brandWhether you're building a SaaS product, running a service-based startup, or still validating your idea, this episode will give you a clear, actionable roadmap to stay one step ahead of attackers – without breaking your budget or losing focus on your growth.✨ Tom also shares insights from real-world breaches, startup horror stories, and smart security habits every founder should build.👉 If you want to avoid the “we should have taken security seriously earlier” regret, this episode is for you.🔗 Links & ResourcesCheck out Tom’s startup: https://www.hackerminded.netConnect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/

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    59 mins
  • How to Get Your First B2B Clients – Even If You’re Still Building the Product – Masha Masseyeva EP43
    Apr 17 2025

    In this episode, I sit down with Masha Moisseyeva, founder of a B2B SaaS startup helping tech companies comply with EU cybersecurity regulations. We talk about how she landed her first 6 paying clients, validated her idea in just 3 months, and built a product after understanding the real problems in the market.📌 Whether you’re just starting out with a software product or you’re trying to pivot your existing startup, this conversation is packed with actionable strategies and honest insights.#saas #clientacquisition #startups #SaaSMarketing #B2BSaaS

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    55 mins
  • How to Choose the Right Business Partner (So You Don’t Regret It) EP42
    Apr 14 2025

    Want to grow fast and avoid startup failure? It starts with the *right people*. In this interview with Pavan Konanur, co-founder of Hoja.ai, we break down exactly how he chose his co-founders, what mistakes to avoid, and how their app reached 60,000 downloads in just three weeks. Learn how to build a team that won’t hold you back — and how to launch faster with less risk.✅ Find the right co-founder✅ Balance creativity & execution✅ Avoid team conflict✅ Make faster launch decisions#StartupTips #BusinessGrowth #Entrepreneurship #TeamSuccess ✨ If you’re an early-stage founder trying to get your first users, this episode is for you. It’s about building trust, understanding your ideal clients, and staying grounded while growing fast.👍 Don’t forget to like the video if you find it helpful, and subscribe for more interviews with real founders doing real work.📥 Get free startup marketing tips from me here: https://www.linkedin.com/in/wilhelmlaubach/?locale=en_UShttps://www.hoja.ai

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    55 mins
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