In this episode of Marketing People Love, I spoke to Dan Gladden of Interact Brands to find out what brands need to be considering with their packaging at retail. From the evolution of Dr. Squatch's packaging to the retail transformation of Grüns, Dan unpacks how brands must go beyond packaging and campaigns to create a holistic, emotive presence. Learn why the mantra “challenge the category, not the consumer” is key to cutting through the noise—and how modular design systems and consumer rituals play a crucial role in long-term success. Whether you're launching, scaling, or reinventing a brand, this episode is packed with golden insights you won’t want to miss.

In this episode of Marketing People Love, I sat down with Brett Swensen, the powerhouse behind some of the most successful brands, including Purple and Kizik. Brett’s seen brands go from near 0 to over $100 million in sales, and today, he’s sharing his insights on what it really takes to grow a brand. From the perfect creative formula (grab attention, keep attention, educate & entertain) to the importance of building lasting connections with your audience, Brett breaks it all down. Tune in for an open and honest conversation on the current state of UGC, why formulas matter, and what it’ll take to win in 2025 and beyond.

Meet Joey Kovac, the man behind scaling Manscapes podcast sponsorship channel profitably and is now doing it for a dozen more brands. In this episode of Marketing People Love, I sat down with Joey, now Co-Founder of Podscale to dive into the nuts and bolts of podcast advertising and how it can drive measurable sales for brands. Joey shares insights on what makes a brand ready for podcast advertising, the types of creative that work best, and the crucial metrics for tracking return on the investment. If you’re looking to tap into the power of podcast ads or already experimenting with them, this conversation covers how to scale campaigns effectively and avoid common pitfalls.