Is brand equity the secret sauce behind a brand’s success, or just a fancy metric marketers throw around? In this episode of Marketing Dive, we break down the chicken-or-egg dilemma of brand equity—did it drive success, or did success build it?

We’ll explore:
✅ What brand equity means (beyond the buzzwords)
✅ Why many marketers struggle to prove its impact
✅ How the world's top brands (like Apple, Coca-Cola) actually built theirs
✅ Actionable ways to measure and leverage brand equity for future growth

Don’t fall for the facade—let’s dive deep into what truly matters in brand strategy. 🔥 Listen now! 🎧

In this captivating podcast episode, we delve into the fascinating world of brand affiliations and behavioral psychology, taking Apple as our illuminating case study. Join us as we explore the hypothesis that once individuals identify themselves with a specific persona or belief, they tend to act and make purchasing decisions in alignment with that identity. Discover how brands have harnessed this phenomenon to create iconic status and shape consumer behavior.

With valuable insights into the significant impact of brand preferences on a company's profitability and share value, we examine the mastery of Apple in leveraging behavioral psychology. From their innovative product design to their compelling brand identity, we unravel the strategies behind Apple's remarkable success in forging emotional connections with its customers.

By peering into the intricate components of Apple's marketing approach, we unravel the profound influence of cognitive dissonance, emotion, social identity, and the power of storytelling. Discover how Apple's retail experience and telco partnerships have contributed to a seamless customer journey and expanded the brand's reach.

Prepare to be enthralled as we discuss the art of emotional marketing, the strategic use of music, and the brilliance of simplicity in Apple's campaigns. We also explore the impact of price positioning and unveil the secrets behind Apple's awe-inspiring product launches and go-to-market strategies.

In today's business world, influencer and endorsement marketing have become powerful tools for businesses to reach their target audience and build their brand. From social media influencers to celebrity endorsements, these strategies have transformed how products and services are marketed and sold. Although various types of endorsement marketing have existed long before the digital age, digital marketing and advertising have made it far more accessible in different forms and at varying scales. The influencer market grew from $1.7 billion in 2016 to a whopping $16.4 billion industry. That is why, on today's episode of the marketing dive, we will be examining influencer marketing and brand endorsements. One of the most successful brands that have leveraged multiple forms of influencer and endorsement marketing is Nike. Listen to this episode to learn how Nike and other smaller brands successfully leveraged influencer marketing.