In this episode of the Marketing 4 Business podcast, Scott is joined by Alli Kennedy, the 24-year-old founder of Sharenanigans, the board game teaching Kiwi families about money. From a university project to national distribution in The Warehouse, Alli shares how she turned a simple idea into a successful product-based business.

They cover product validation, using TikTok for growth, DIY PR, and what it really takes to get stocked by major retailers. Whether you're a first-time founder, parent, or just curious about launching a business in NZ, this episode is full of practical lessons and fresh ideas.

Timestamps:

00:00 – Intro

01:35 – Why a board game about money?

04:28 – Turning a uni project into a real business

06:45 – Building an audience before launch

08:12 – Using TikTok for product marketing

10:30 – Overcoming imposter syndrome

13:15 – Getting into The Warehouse

15:42 – How to validate your business idea

18:10 – Why face-to-face feedback still matters

20:05 – Getting media coverage without a PR agency

22:47 – Top 5 tips for product-based startups

26:30 – Focus on solving real problems

28:14 – Final advice + where to follow Ali

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