In this episode of Mad About Business, I’m breaking down the deeply frustrating experience I had with a casting call that claimed to be inclusive…

but completely missed the mark.

It started with an advert about a “campaign celebrating authenticity.” Sounded great -until I read the fine print: must be in good health, no visible tattoos or facial piercings, polished professional appearance. For a photo. Of a “real” person.

I’m calling out the double standards and outdated professionalism rules that still dominate the business world - especially when they try to parade as inclusive. If you’ve ever felt judged for how you look, dress, or show up as a neurodivergent, disabled, or simply human founder, this one’s for you.

In this episode:

• The real definition of professionalism (hint: it’s not your outfit)
• Why performative inclusivity is more damaging than none at all
• My rant on rigid beauty standards in “authentic” marketing
• Shout-outs to brands and people who are getting it right
• How I built a safer space in my membership by doing the opposite

Mentions:

• Docket by Kathryn Ann Reed – life admin platform for neurodivergent folks
• Jen Wilson – DEI coach and safe space educator
• Lloyds & Nationwide – orgs doing actual inclusion work

• “No visible tattoos?! What the fuck?”
• “This is not what inclusion looks like”
• “I’m autistic AND professional”
• “You don’t look ‘healthy’ in a photo”
• “Professionalism is a mindset, not a dress code”

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In this episode of Mad About Money, I sit down with the brilliant Nicola Noél - hypnotherapist, Specialist Mental Health Nurse and founder of Brainworks Therapy - to talk about the intersection of neurodivergence, anxiety, and money. We get real about why so many traditional money tools like budgeting apps and spreadsheets just don’t work when your brain is wired differently.

Nicola shares her powerful story of growing up in poverty, navigating mental health challenges, and building a shame-free, sustainable relationship with money. We explore how financial trauma shows up in neurodivergent communities, and what it actually takes to feel safe with your finances again.

If you’ve ever felt like you're “bad with money” or find yourself avoiding your bank account out of fear, this conversation is a validating, judgment-free space. Nicola’s approach is all about compassion, empowerment, and strategies that actually work for your brain.

In this episode:

• Why budgeting often fails ADHD brains
• How money dysregulation is tied to trauma
• The emotional weight of financial shame
• Nicola’s journey from financial fear to empowered coaching
• Tools that work for neurodivergent folks (and what to avoid)

Follow Nicola Noél:
Instagram – @brainworkstherapy

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Visit Maddy's ⁠⁠⁠Stan Store⁠⁠⁠

Follow Maddy on ⁠⁠⁠Instagram⁠⁠⁠ and ⁠⁠⁠TikTok⁠

If you’ve ever stared at a sales page (or a restaurant menu) and walked away empty-handed because it was too much - you already know the #1 sales mistake most business owners make.

In this solo episode, I share a totally unfiltered breakdown of why confused people don’t buy, how that’s played out in my own business, and what I’m doing about it.

Spoiler alter: less is more.

I get into:

• Why offering too many things kills conversions
• How to turn “you get body doubling sessions” into “you get sh*t done”
• What actually makes people buy (it’s not features)
• The 5-offer structure I’m building my entire business around
• A behind-the-scenes look at what makes my membership, Invisible to Influential, a total no-brainer for growth-focused entrepreneurs

This isn’t theory - it’s me unpacking what’s actually working in my business and why clear, emotional, benefit-led messaging beats benefits-and-bullet-points every damn time.

If you want more clients, less confusion, and way more clarity in your sales strategy, you're gonna love this!

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Visit Maddy's ⁠⁠⁠Stan Store⁠⁠⁠

Follow Maddy on ⁠⁠⁠Instagram⁠⁠⁠ and ⁠⁠⁠TikTok⁠