Episodes

  • Episode 15 - How Entrepreneurs Sabotage Their Book Deal
    Jul 7 2025

    What’s really holding you back from landing that big book deal?

    In this no-BS episode, Meghan pulls back the curtain on the most common mistakes aspiring authors make and how to avoid them. From hiding your ideas out of fear, to trying to do everything yourself, to staying stuck in analysis paralysis, Meghan calls it all out with hard-earned insight and humor.

    You’ll learn why educating yourself, building a real platform, and getting expert help are non-negotiables in today’s publishing landscape. Whether you're dreaming of a traditional publishing deal or just want to finally write that book, this episode is a must-listen wake-up call.

    Episode Highlights:
    (0:00) Intro
    (01:26) The harsh truths about traditional publishing
    (02:26) Mistake #1: Going in blind
    (03:51) Mistake #2: Hiding your idea from the world
    (05:02) How to protect your intellectual property
    (07:44) Mistake #3: Staying small = staying invisible
    (10:21) Mistake #4: Doing everything yourself
    (12:27) Buying back your time is smart business
    (15:00) Leveraging help to land the book deal
    (16:41) Rapid-fire recap of the 4 big mistakes
    (20:38) Outro


    Follow Meghan:

    • Instagram: https://www.instagram.com/megstevenson
    • Facebook: https://www.facebook.com/megstevenson
    • LinkedIn: https://www.linkedin.com/in/meghanstevenson/
    • TikTok: @meghan.stevenson.books
    • Website: https://www.meghanstevenson.com/


    Have a great idea for a book but don't know where to start?MeghanStevenson.com/quiz


    Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” – Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan – to share what every entrepreneur and expert needs to know about landing a book deal.

    In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.

    Whether you are an experienced entrepreneur with an empire, or are just starting out – this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.

    Show more Show less
    21 mins
  • Episode 14: How Book Advances Work
    Jun 23 2025

    What if your book deal didn’t pay you the way you expected, but still made you rich in other ways? In this episode, Meghan Stevenson breaks down the financial truths of traditional publishing, answering listener Becky’s smart questions about advances, royalties, taxes, and startup costs. From the real cost of writing a book proposal What if your book deal didn’t pay you the way you expected, but still made you rich in other ways? In this episode, Meghan Stevenson breaks down the financial truths of traditional publishing, answering listener Becky’s smart questions about advances, royalties, taxes, and startup costs. From the real cost of writing a book proposal.

    You’ll learn why writing a book is less about immediate profit and more about long-term ROI, like doubling your mastermind rates, landing speaking gigs, or scaling your brand. Plus, Meghan explains how tax structures (S Corp vs. sole prop) can affect your take-home income, and why your literary agent and collaborator will get paid before you do.

    Whether you dream of a bestseller or a business-boosting book, this episode pulls back the curtain on the numbers that matter.

    Episode Highlights:
    (0:00) Intro
    (1:25) Do you have to pay taxes on your advance?
    (6:39) Why your advance might net $0
    (8:25) How much to save before publishing
    (12:01) Average advances and what’s left
    (14:20) Where the real ROI actually comes
    (15:34) Will your book actually sell?
    (17:00) Do you repay the advance if you flop?
    (19:03) Royalties explained with simple math
    (21:15) Don’t let taxes stop your dream
    (22:19) Where to ask your publishing questions
    (22:29) Outro


    Follow Meghan:

    • Instagram: https://www.instagram.com/megstevenson
    • Facebook: https://www.facebook.com/megstevenson
    • LinkedIn: https://www.linkedin.com/in/meghanstevenson/
    • TikTok: @meghan.stevenson.books
    • Website: https://www.meghanstevenson.com/


    Have a great idea for a book but don't know where to start?MeghanStevenson.com/quiz


    Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” – Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan – to share what every entrepreneur and expert needs to know about landing a book deal.

    In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.

    Whether you are an experienced entrepreneur with an empire, or are just starting out – this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.

    Show more Show less
    23 mins
  • Episode 13: Financial Freedom, Podcast Growth, and Publishing Power Plays with Jamila Souffrant
    Jun 9 2025

    What if your “impossible” dream isn’t so impossible after all?

    In this powerful episode, publishing strategist Meghan Stevenson sits down with Jamila Souffrant, host of Journey to Launch and author of Your Journey to Financial Freedom, to unpack how Jamila turned a personal blog into a multiple six-figure book deal. Jamila shares how she started from scratch, built a loyal podcast audience, and stayed rooted in her financial values while navigating traditional publishing. From overcoming imposter syndrome to deciding whether to write a book proposal herself, she reveals the exact mindset, strategy, and support that helped her succeed.

    This episode is a must-listen if you’ve ever wondered how to package your message, land a major publishing deal, or stay grounded when the pressure hits. You’ll hear honest insights on growth, vulnerability, and building your own version of a “guac level” lifestyle, on your terms.

    Whether you’re starting at zero or already growing your platform, this conversation will leave you both inspired and equipped.

    Jamila Souffrant is the author of Your Journey To Financial Freedom: A Step-by-Step Guide to Achieving Wealth and Happiness and the host of the Journey To Launch podcast. She is a go-to thought leader in the personal finance field and her work has been featured in BuzzFeed, ESSENCE, Refinery 29, Money Magazine, CNBC, CBS, Business Insider and more. The Journey To Launch Podcast has over 4+ million total downloads and was listed by the NYTimes as a podcast to help you get better with your money. Jamila and her husband saved $169,000 in two years and is also a mother of three young children and lives in Brooklyn, NY.

    Find her at:
    Website: www.journeytolaunch.com
    Instagram: www.instagram.com/journeytolaunch/
    Facebook: www.facebook.com/journeytolaunch/
    X: x.com/journeytolaunch/
    TikTok: www.tiktok.com/@journeytolaunch
    LinkedIn: www.linkedin.com/in/jamilasouffrant/

    Her book is available at yourjourneytofinancialfreedom.com/
    The Journey to Launch podcast is available on Apple Podcasts at itunes.apple.com/us/podcast/journey-to-launch-personal-finance-early-retirement/id1257126028?mt=2

    Episode Highlights:
    (0:00) Intro
    (1:32) Jamila’s Journey: From Blog to Book
    (2:51) Why She Started Journey to Launch
    (6:43) Slow Growth and True Com


    Follow Meghan:

    • Instagram: https://www.instagram.com/megstevenson
    • Facebook: https://www.facebook.com/megstevenson
    • LinkedIn: https://www.linkedin.com/in/meghanstevenson/
    • TikTok: @meghan.stevenson.books
    • Website: https://www.meghanstevenson.com/


    Have a great idea for a book but don't know where to start?MeghanStevenson.com/quiz


    Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” – Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan – to share what every entrepreneur and expert needs to know about landing a book deal.

    In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.

    Whether you are an experienced entrepreneur with an empire, or are just starting out – this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.

    Show more Show less
    1 hr and 6 mins
  • Episode 12: How To Understand Your Author Platform Right Now
    May 26 2025

    What shows up when someone Googles your name?

    If you’re dreaming of landing a traditional book deal, that search result matters more than you think. In this punchy and insightful episode, publishing expert Meghan Stevenson breaks down why your author platform is just as important as your book idea, and how a quick Google search is the first litmus test agents and editors use to decide if you're worth a call.

    Meghan explains why most aspiring authors aren’t ready to pitch, the three common business models that shape successful platforms, and how to build yours in a way that aligns with your brand. Whether you’re an influencer, a service-based entrepreneur, or a corporate consultant, this episode will help you understand what publishers are really looking for—and how to show up strong online.

    Have a great idea for a book but don't know where to start? MeghanStevenson.com/quiz

    Book a consultation with Meghan: https://calendly.com/meghanstevenson/paid-consultation-with-meghan-stevenson-books

    Find Vivian Tu’s story here: https://www.instagram.com/reel/DHlbMJcu-yn/?igsh=MTMzZWo2cDY4NnAzbQ%3D%3D

    Episode Highlights:
    (0:00) Intro
    (1:27) The harsh truth about author platforms
    (4:26) What agents look for online
    (5:32) How to check your own platform
    (7:48) When Google fails: hidden audiences
    (11:03) The 3 models of author platforms
    (14:29) The value of speaking engagements
    (15:53) No magic number, but more is better
    (16:35) Quiz and closing advice for aspiring authors
    (17:26) Outro


    Follow Meghan:

    • Instagram: https://www.instagram.com/megstevenson
    • Facebook: https://www.facebook.com/megstevenson
    • LinkedIn: https://www.linkedin.com/in/meghanstevenson/
    • TikTok: @meghan.stevenson.books
    • Website: https://www.meghanstevenson.com/


    Have a great idea for a book but don't know where to start?MeghanStevenson.com/quiz


    Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” – Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan – to share what every entrepreneur and expert needs to know about landing a book deal.

    In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.

    Whether you are an experienced entrepreneur with an empire, or are just starting out – this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.

    Show more Show less
    18 mins
  • Episode 11: How To Get The Best Advice For Your Book
    May 12 2025

    Ever wonder why some writers’ retreats and book conferences leave you feeling inspired but stuck?

    In this episode of Kind of a Big Book Deal, Meghan Stevenson gets real about why so much advice out there won’t actually help you land a traditional publishing deal—and what will. Megan shares three crucial lessons for getting the right help for your book journey: finding experts who truly specialize, being wary of vague promises from conferences and memberships, and doing real due diligence before investing time or money.

    If you're an entrepreneur or expert dreaming of a big book deal, this episode is a must-listen to avoid wasting energy, money, and momentum.

    Find the Avoid Hiring a Hack freebie here: https://meghanstevenson.kit.com/491a80fe49

    Episode Highlights:
    (0:00) Intro
    (1:21) Why desperate advice-seeking can backfire
    (2:49) Ski lift story: People crave real publishing help
    (4:01) Lesson 1: Publishing experts specialize
    (6:16) Lesson 2: Why writers’ conferences usually fail
    (8:11) Scams, misinformation, and opportunists
    (10:54) How to assess real vs vague promises
    (13:41) Lesson 3: Check the expert’s receipts
    (15:58) Risks of working with unqualified book coaches
    (18:27) How to truly vet publishing help
    (20:44) Final recap: Specialization, skepticism, receipts
    (22:10) Real success stories are collaborative
    (23:55) Outro


    Follow Meghan:

    • Instagram: https://www.instagram.com/megstevenson
    • Facebook: https://www.facebook.com/megstevenson
    • LinkedIn: https://www.linkedin.com/in/meghanstevenson/
    • TikTok: @meghan.stevenson.books
    • Website: https://www.meghanstevenson.com/


    Have a great idea for a book but don't know where to start?MeghanStevenson.com/quiz


    Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” – Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan – to share what every entrepreneur and expert needs to know about landing a book deal.

    In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.

    Whether you are an experienced entrepreneur with an empire, or are just starting out – this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.

    Show more Show less
    24 mins
  • From Idea to Deal: Elaine Lin Hering's Publishing Journey
    Apr 28 2025

    In this inspiring episode of Kind of a Big Book Deal, Meghan Stevenson talks with author and leadership expert Elaine Lin Hering about her nine-year journey to publishing her debut book Unlearning Silence with Penguin Random House. Elaine shares how the idea sparked from her work at the Harvard Negotiation Project, what held her back, and how she finally took action. From doomscrolling on LinkedIn to securing a six-figure book deal, Elaine offers an honest, behind-the-scenes look at the emotional highs and lows of traditional publishing.

    Listeners will learn how to trust their gut, why finding the right team is essential, and how silence—personally, professionally, and culturally—can shape our lives more than we realize. If you’ve got a book idea and don’t know where to start, this episode is packed with real talk, laughs, and powerful lessons that will give you clarity and courage.

    Find the 3Ps freebie here: https://meghanstevenson.kit.com/50230df9e1

    This week’s guest is Elaine Lin Hering. She is a speaker, facilitator, and former Lecturer on Law at Harvard Law School. She works with organizations and individuals to build skills in communication, collaboration, and conflict management. She has worked on six continents and facilitated executive education at Harvard, Dartmouth, Tufts, UC Berkeley, and UCLA. She has served as the Advanced Training Director for the Harvard Mediation Program and a Managing Partner for a global leadership development firm. She has worked with coal miners at BHP Billiton, micro-finance organizers in East Africa, mental health professionals in China, and senior leadership at the U.S. Department of Commerce. Her clients include American Express, Chevron, Google, Nike, Novartis, PayPal, Pixar, and the Red Cross. She is the author of the USA Today bestselling book Unlearning Silence: How to Speak Your Mind, Unleash Talent, and Live More Fully (Penguin, 2024).

    Find Elaine on social

    • LinkedIn
    • Instagram

    Sign up for Elaine’s newsletter and buy a copy of her bestselling book.

    Episode Highlights:
    (0:00) Intro
    (2:01) How the book idea was born, and how silence shows up in our lives
    (5:15) Realizing the world needed this book and taking the leap
    (9:50) Creating the book proposal and why it’s worth investing in help
    (14:56) Choosing a literary agent and build


    Follow Meghan:

    • Instagram: https://www.instagram.com/megstevenson
    • Facebook: https://www.facebook.com/megstevenson
    • LinkedIn: https://www.linkedin.com/in/meghanstevenson/
    • TikTok: @meghan.stevenson.books
    • Website: https://www.meghanstevenson.com/


    Have a great idea for a book but don't know where to start?MeghanStevenson.com/quiz


    Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” – Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan – to share what every entrepreneur and expert needs to know about landing a book deal.

    In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.

    Whether you are an experienced entrepreneur with an empire, or are just starting out – this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.

    Show more Show less
    50 mins
  • The Basics: What Bestseller Lists Don't Tell You: NYT, USA Today
    Apr 14 2025

    In this episode, publishing pro Meghan Stevenson breaks down the truth behind bestseller lists—and it’s not as straightforward as you might think. From the mysterious and curated New York Times list to the purely data-driven USA Today list and the sometimes-misleading Amazon categories, Meghan pulls back the curtain on what these rankings actually mean.

    She explains why the USA Today list is the most objective, how bulk buys can skew numbers, and why some wildly successful books never make any list at all. Meghan also highlights the power of word-of-mouth marketing and makes the case for aiming to become a backlist bestseller—a book that sells steadily over time rather than peaking quickly.

    Whether you're writing your first book or just curious about the publishing industry, this episode is full of real talk, insider tips, and a few laughs. You’ll walk away with a clearer understanding of how to set smart, sustainable goals for your book's success.

    Find the 3Ps freebie here: https://meghanstevenson.kit.com/50230df9e1

    Episode Highlights:
    (0:00) Intro
    (1:11) The three main bestseller lists
    (1:58) The truth about Amazon’s subcategories
    (3:41) Amazon’s “most read” vs. “most sold”
    (4:32) How the New York Times list is curated
    (6:20) Backlist bestsellers like Atomic Habits
    (7:36) Why USA Today is the most objective list
    (8:25) How word-of-mouth drives lasting success
    (13:22) Bulk buys and bestseller list manipulation
    (15:45) No publishing police: The Wild West of lists
    (17:02) Why aiming for backlist success is better
    (19:06) Preview of the next episode with Elaine Herring
    (20:21) Outro


    Follow Meghan:

    • Instagram: https://www.instagram.com/megstevenson
    • Facebook: https://www.facebook.com/megstevenson
    • LinkedIn: https://www.linkedin.com/in/meghanstevenson/
    • TikTok: @meghan.stevenson.books
    • Website: https://www.meghanstevenson.com/


    Have a great idea for a book but don't know where to start?MeghanStevenson.com/quiz


    Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” – Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan – to share what every entrepreneur and expert needs to know about landing a book deal.

    In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.

    Whether you are an experienced entrepreneur with an empire, or are just starting out – this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.

    Show more Show less
    21 mins
  • The Basics: Choosing Your Publishing Path: Self, Hybrid, Traditional
    Mar 31 2025

    Thinking about publishing your book? There’s no one-size-fits-all approach, so it’s important to find the best fit for your goals. In this episode, we break down the three main options: self-publishing, hybrid publishing, and traditional publishing. Each path has its pros and cons, so knowing what to expect is key. Tune in for real-world insights to help you make the best choice! Have questions? Send us an email or leave a voicemail—we’d love to hear from you!

    Find the 3Ps freebie here: https://meghanstevenson.kit.com/50230df9e1

    Writer Beware website: https://writerbeware.blog/

    Hybrid publishers:
    Fast Company Press, https://fastcompanypress.com/
    Forbes Advantage, https://advantagemedia.com/
    Greenleaf Publishing, https://greenleafbookgroup.com/
    Authors Equity, https://authorsequity.com/

    Episode 6: The Basics: Platform
    https://www.youtube.com/watch?v=awmSlWBZJ9A
    https://podcasts.apple.com/ca/podcast/episode-6-the-basics-platform/id1793922838?i=1000697302735

    Maddie: https://bit.ly/4cdHXAi

    Ask Meghan a Question, https://sayhi.chat/KOBBD

    Reddit PubTips subreddit, https://www.reddit.com/r/PubTips/
    Reddit Publishing subreddit, https://www.reddit.com/r/publishing/
    Reddit Nonfiction subreddit, https://www.reddit.com/r/nonfiction/

    A larger list of writing subreddits, https://www.writersdigest.com/by-writing-goal/reddit-for-writers-writing-subreddits-to-explore

    Episode Highlights:
    (0:00) Intro
    (1:54) The three main publishing options explained
    (2:17) Pros and cons of self-publishing: Full control but heavy workload
    (6:31) Success story: A niche author thriving in self-publishing
    (12:35) Avoiding scams in the hybrid publishing space
    (14:03) Traditional publishing: The benefits, challenges, and who it’s best for
    (16:06) The reality of bestseller lists and why traditional publishing helps
    (21:09) Myths about traditional publishing: Separating fact from fiction
    (23:07) Final thoughts: Making the best choice for your book
    (25:04) Outro


    Follow Meghan:

    • Instagram: https://www.instagram.com/megstevenson
    • Facebook: https://www.facebook.com/megstevenson
    • LinkedIn: https://www.linkedin.com/in/meghanstevenson/
    • TikTok: @meghan.stevenson.books
    • Website: https://www.meghanstevenson.com/


    Have a great idea for a book but don't know where to start?MeghanStevenson.com/quiz


    Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” – Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan – to share what every entrepreneur and expert needs to know about landing a book deal.

    In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.

    Whether you are an experienced entrepreneur with an empire, or are just starting out – this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.

    Show more Show less
    25 mins