
Kendrick Lamar's Global Reign: Groundbreaking Tours, Business Moves, and Cultural Impact
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About this listen
Kendrick Lamar has been everywhere these past few days, both onstage and in the headlines. His Grand National Tour continues to be the talk of the industry, with fresh news that he’s expanding the stadium run into Latin America this fall. According to Rap-Up and Billboard, the Latin American leg kicks off in September and will see Lamar play massive venues in Mexico, Colombia, Brazil, Argentina, and wrap up in Chile on October 7, with Argentine rap duo CA7RIEL and Paco Amoroso supporting. Tickets go on sale July 1 for Argentina and stagger across the region through July 4. The announcement follows a North American leg that sold out stadiums coast to coast, including historic multi-night stands in New York, Toronto, and Los Angeles.
Fans went wild on Instagram and X after HotNewHipHop broke the news of these new dates, and ticket resellers are already prepping for another scramble. This year has been one extended victory lap for Kendrick. He and SZA’s Grand National Tour shattered records, selling over 1.1 million tickets and grossing $256.4 million from just 23 shows, which, as Billboard and Pollstar confirm, makes it the highest-grossing co-headlined tour in history, even surpassing Beyoncé and Jay-Z’s On the Run II Tour. Many called his Super Bowl LIX halftime performance in February one of the best in years, and the Grammy sweep in February, American Music Awards’ Favorite Hip-Hop Song in May, and a BET Awards sweep just weeks ago have only fueled his dominance.
On the business front, Kendrick’s creative company pgLang is thriving with new artists, brand deals, and even upcoming Apple TV projects, as reported by Afrotech. The growing influence of pgLang has set him apart as a creative entrepreneur beyond just music. Kendrick’s net worth is now widely estimated between $140 to $220 million according to financial trackers like Celebrity Net Worth, Investopedia, and Esquire, making him a top ten richest rapper in 2025.
Academically, Temple University announced a new course dedicated entirely to Kendrick’s work and cultural influence, which will launch this fall, as reported by NBC Philadelphia—just the latest sign of his impact on both music and society. Social media is abuzz with fans sharing tour videos and rumors of a potential new single, but there’s nothing confirmed on the music front. Everything else, though, is verified: Kendrick Lamar has solidified his place this week as not just hip-hop royalty but a multi-platform cultural icon, and his buzz shows no sign of fading.
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