Intrapreneurial instincts in big marketing teams
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Intrapreneurial instincts in big marketing teams
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About this listen
What’s it really like working in a big marketing team at a large company? In this episode of CMO Therapy, Lucy sits down with the brilliant Nicola Harley, Head of Global Content at Morningstar, to unpack the highs, the lows and everything in between.
We chat about the perks - think structured career paths, specialist roles and (sometimes) bigger budgets - but also the politics, long approval chains and finding your voice in a sea of stakeholders. Nicola shares why marketers in large companies need to think like intrapreneurs: “You have to really treat a big business like a startup… build things, demonstrate things and build an incredible network around you.”
We also talk leadership, EQ vs IQ, how to handle idea overload from the C-suite and why marketers should be better at communicating what they learn, not just what they achieve.
Big company or small, this episode is full of insight and it’s definitely not just for the corporate crowd. You’re going to love it!
Music clip by Filo Starquez, Divergence