He didn’t just play the music — he built the room.

From handing out mixtapes on NYC sidewalks to headlining nights with over 5,000 people, DJ Boris built his name in the underground — not from fame, but from obsession, grit, and 22-hour sets that left clubs speechless.

In this intimate, never-before-heard conversation, Boris reveals the moment that changed his life at age 15, what it was like to beg for turntables, and how he eventually became the man they called to “save the club.”

We talk about:

• The night he played from 3 AM to 3:30 PM
• How the “Believe” movement started on a lighting ticker
• Building legendary nights at crobar, Roxy, and Exit
• Why New York’s golden age of nightlife can never be repeated
• The real story behind “Baby, come save my club”

This is the story of a true underground icon — one who didn’t follow trends, but defined them.

🎧 Subscribe for more conversations with pioneers who shaped their industries.

🔔 Full video chapters below:

00:00 – Intro

00:15 – “I was 15 when I walked into The Tunnel”

02:36 – The track that changed everything: Paid in Full

04:50 – “Mom, can I have turntables for my birthday?”

06:58 – Making mixtapes & begging promoters for a chance

08:15 – “You can’t even get in — you’re only 18”

10:04 – Becoming the DJ who played every genre

12:02 – Living at home, playing clubs, still in high school

14:10 – Getting discovered in NYC’s legendary club circuit

16:40 – “Baby, come save my club” – the call that changed everything

18:55 – Building a 5200-person night at Crobar NYC

21:22 – 22-hour DJ set — from night to the next afternoon

23:18 – Creating the “Believe in Boris” movement

25:09 – New York vs. Miami club culture

28:02 – Pool parties, WMC, and building “Get Wet”

30:35 – The early days of Ultra Music Festival

33:12 – Losing the club... but never losing the crowd

35:00 – Reflecting on legacy, sound, and staying true

Connect with me on my instagram:

🤳Instagram: https://www.instagram.com/emiguerra99/ Connect with DJ Boris: Instagram: https://www.instagram.com/boris.transmit/?hl=en

Listen to my podcasts on: 🍎Apple Podcast: https://podcasts.apple.com/us/podcast/industry-talks-hospitality-podcast/id1790526837

🍏Spotify: https://open.spotify.com/show/5Qqf1YkCmKKL0nEH9J5rAv

Check out my hospitality businesses on Instagram:

🏨 Breakwater Hospitality Group: https://www.instagram.com/breakwaterhg/

🏨The Wharf Miami: https://www.instagram.com/wharfmiami/

🏨The Wharf Fort Lauderdale: https://www.instagram.com/wharfftl/

🏨PIER 5: https://www.instagram.com/pier5bayside/

🏨JohnMartin’s: https://www.instagram.com/johnmartinsmiami/

🏨Carousel Club: https://www.instagram.com/carouselclb/

🏨Regatta Grove: https://www.instagram.com/regattagrove/

🏨Riverside Wharf: https://www.instagram.com/riversidewharf/

Thank you for your support. If you aren’t already subscribed, do subscribe to the channel for our latest episodes. Cheers!

#DJBoris

#BelieveInBoris

#NYCNightlife

#90sClubCulture

#HouseMusicLegend

#EDMLegends

#CrowbarNYC

#UndergroundHouse

#MixtapeEra

#MusicConference

#GetWetParty

#DJLife

#ElectronicMusicHistory

#DiaryOfADJ

#FromTheDecks

He lost his scholarship, hid it from his parents, and risked it all — DJ Irie shares the untold story of how a Jamaican kid with a vinyl addiction became one of the most influential figures in entertainment.

DJ Irie is a world-renowned DJ, entrepreneur, philanthropist, and the first official NBA DJ for the Miami Heat. But behind the spotlight was a path filled with hidden setbacks and defining moments.

He discusses:

• How losing a scholarship changed his life.
• Why he turned down the Miami Heat's first offer.
• The truth behind deejaying in secret while still in school.
• The mentors and celebrities who shaped his rise (Shaq, Jamie Foxx, Alonzo Mourning).
• 2014 World Cup Final performance in Brazil.
• How Irie Weekend became a defining moment in sports culture.

Chapters:

00:00 Intro 2:45 Discovering Vinyl & Skipping Lunch for Records 7:12 The High School Crush That Changed Everything 10:54 Lying to His Parents & Losing His Scholarship 16:20 How DJing Paid His Tuition 20:40 Becoming FIU’s VP & Student DJ Legend 24:11 First Break: Radio Station to On-Air DJ 29:30 Miami Club Scene & Mansion Residency 35:44 The Call from Miami Heat 38:55 Turning Down the Heat (At First) 41:20 Becoming the First NBA DJ 47:01 3 Championship Rings & Heat Culture 50:55 Building “Irie Weekend” & A Perfect Storm 56:40 Celebrity Support: Shaq, Jamie, Alonzo 1:02:15 From Club DJ to Brand Empire

Connect with me on my instagram:

Instagram: https://www.instagram.com/emiguerra99/ Connect with DJ Irie: Instagram: https://www.instagram.com/irie/?hl=en

Listen to my podcasts on: Apple Podcast: https://podcasts.apple.com/us/podcast/industry-talks-hospitality-podcast/id1790526837

Spotify: https://open.spotify.com/show/5Qqf1YkCmKKL0nEH9J5rAv

Check out my hospitality businesses on Instagram:

Breakwater Hospitality Group: https://www.instagram.com/breakwaterhg/

The Wharf Miami: https://www.instagram.com/wharfmiami/

The Wharf Fort Lauderdale: https://www.instagram.com/wharfftl/

PIER 5: https://www.instagram.com/pier5bayside/

JohnMartin’s: https://www.instagram.com/johnmartinsmiami/

Carousel Club: https://www.instagram.com/carouselclb/

Regatta Grove: https://www.instagram.com/regattagrove/

Riverside Wharf: https://www.instagram.com/riversidewharf/

Thank you for your support. If you arent already subscribed, do subscribe to the channel for our latest episodes. Cheers!

#podcast #emigurerra #djirie #hospitalitybusiness #hospitalitypodcast

Emi Guerra sits down with hospitality visionary Angel Febres to chart the past 25 years of Miami nightlife, tracing Angel’s rise from influential promoter to respected restaurateur. Hear his thoughtful reflections on industry evolution, personal growth, and the debut of Yaya—his elegant new waterfront restaurant on Biscayne Bay that marries elevated dining with a timeless coastal spirit.

Emi Guerra sits down with Coral Gables Mayor Vince Lago to explore his path into politics, the pivotal role of hospitality in building strong connections, and how the city’s award-winning restaurants and hotels flourish by engaging with the community. Tune in for leadership insights and a behind-the-scenes look at local business success.

Emi Guerra chats with Javi Zayas, CEO of Swarm Inc., about his path into the event industry, Wynwood’s cultural rise, working with Kanye West, and partnering with Miami’s best promoters. Tune in for a forward-looking conversation on evolving event trends and what’s next for Swarm.

Emi Guerra and Frankie Ruiz dive into the Miami Marathon, health tourism, run clubs, and Miami Beach’s evolving identity as a fitness destination—while also highlighting the allure of the Everglades. Discover how hospitality and fitness naturally intersect in this inspiring conversation.

Emi Guerra sits down with Jimmy Piedrahita to explore his rollercoaster journey in the donut business—from opening acclaimed shops to unexpected closures, and ultimately selling to Hollywood Donut Factory. Join them for a candid chat on entrepreneurship, resilience, and the sweeter side of life.