Inclusion and Marketing

By: Sonia Thompson
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  • Summary

  • Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
    Sonia Thompson
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Economics Marketing Marketing & Sales
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Episodes
  • 160. Research: Consumers have lots to say about representation in marketing

    160. Research: Consumers have lots to say about representation in marketing
    Apr 24 2025
    Representation matters. We know this. Most people get it. And thankfully, more and more brands are doing a better job of being representative in their marketing. But while representation matters, not all representation is created equal. This is especially important, because representation is often the on-ramp for most brands who are getting started with inclusive marketing. So back in 2021, I did the inaugural Representation in Marketing study – where 1000 consumers told me how they felt about it. A lot has changed since 2021, so I thought I’d do an update to that study, to see where consumers heads are at. To field this research (same as last time), I used Suzy’s consumer insights platform, to get insights from 1000 participants age 16 - 70. In this episode, I'm walking you through this important consumer data. Get the Inclusion & Marketing podcast What consumers want you to know about representation in marketing [Research]
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    18 mins
  • 159. Law & Order: Organized's Crime's Danielle Monae Truitt on the realities of representation

    159. Law & Order: Organized's Crime's Danielle Monae Truitt on the realities of representation
    Apr 17 2025
    Of course, it is helpful to have the theory and principles behind inclusive marketing to give you a strong foundation for growth. I’m a big believer in learning from real-world situations and issues and hearing the voices of real people. I often feel that these stories from real people will not only help you connect the dots and bring the theory to life for you in a more vivid way, but it also makes it easier for you to be in the lookout for areas to give special attention to when you put what you’ve learned about inclusive marketing into practice. In today’s episode, you’re going to hear my chat with Danielle Monae Truitt, who plays who plays Sergeant Ayanna Bell on Peacock’s upcoming fifth season of the iconic series starring Christopher Meloni, Law & Order: Organized Crime. Of course we talked a little bit about some interesting things related to the show – but I found so much of what Danielle had to say extremely relevant to you and your efforts on making your marketing more inclusive. We touched on authenticity, production – specifically as it relates to Black women’s hair. We covered representation – and what good representation looks like (because lets face it, a lot of representation falls short). Many of the themes Danielle mentioned as it relates to Black women’s hair, and what good representation looks like, were things consumers specifically spoke about as part of the representation in marketing research study I conducted. If you haven’t had a look at that, no worries, I’ll link it up for you in the show notes, as well as another article that covers how to do representation in marketing the right way. Get the Inclusion & Marketing Newsletter Law & Order Organized Crime Season 5 trailer Representation in Marketing Study (2021) How to do representation in marketing the right way
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    16 mins
  • 158. Creating inclusive video marketing at Wistia, with Taylor Corrado

    158. Creating inclusive video marketing at Wistia, with Taylor Corrado
    Apr 10 2025
    One thing I’ve learned that is often helpful, especially during the early stages of getting started on a new journey – like inclusive marketing, is to hear how others who are in your shoes or similar approach it. Learning about how others think about a problem, the challenges they’ve experienced, and how they’ve gone about achieving success — can do wonders to move you forward and much closer to your goals. So to help facilitate that type of learning from you, one of my goals for the show is to bring you more conversations with marketing leaders at various brands to uncover their approach to inclusive marketing. In this episode, you'll hear my super fun conversation with Taylor Corrado, Senior Director of Brand Marketing at Wistia — a video marketing platform for businesses. And as a fun aside – because of Taylor’s work, she’s obviously really well-versed in video marketing. So, as part of our chat, you’ll also hear Taylor’s thoughts on how to make your video marketing more inclusive. Get the Inclusion & Marketing Newsletter Wistia Wistia State of Video Report Wild Terrains - Women Only Tours
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    26 mins
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