Ideal Industries isn’t a household name, even though their products have been used on every NASA mission including the Apollo moon landings. In this episode, Mikaela Maloney Sr of Content and Communications, tells the story of how she helped to build a fully remote in-house brand marketing team that has transformed this century old, sales driven, B2B company into a marketing lead organization with its own influencer and video programs. This is a fascinating story of transformation that showcases the power and possibilities of in-house.

Can an in-house agency be more than just a faster and cheaper option? Our guest for this episode, Jeremy Jones of Mailchimp’s Wink, proves that not only can in-house teams meet the demands of ever tightening budgets and workloads, but they can produce award winning creative while doing it. Ad Age named Wink the in-house agency of the year in 2023 and Jeremy shares the challenges, strategies, methods and passion that it takes to become one of the top creative teams in the space. He also discusses navigating a corporate merger, the role of AI in creative work and fostering a community of in-house teams from other companies and industries.

Links to the campaign examples mentioned in the episode:

• Mailchimp Your Marketing: https://www.youtube.com/watch?v=N9r3b2qneTc
• Clustomer: https://www.youtube.com/watch?v=FYMxC28Qy_A

The guest for the second episode of the In House Podcast is Mandy Janicki of UL Solutions. Mandy has spent her entire career working in h-house and shares her experiences starting UL’s global internal agency, which has delivered lower costs and improved brand scores.