The news isn't good. CEOs and C-suite members have low confidence in their PR departments. In fact, the confidence rating for Congress at this moment is higher -- almost double -- compared to how C-suite members rate their PR teams. YIKES!

Houston, we have a problem! And waking up to it is our first step to resolving it.

Today IT'S A PR THING looks at some of the data points on what C-suite leaders think about their PR divisions and what they deem of value from the PR team.

And we give you five tips on how to inspire confidence from your CEO and the C-suite team, deliver value back to the organization, and help your company masterfully manage your public relationships.

You'll definitely want to grab a pen and paper to take notes today. PR field, we've got work to do.

STUDY MENTIONED IN TODAY'S EPISODE

NEED HELP IMPLEMENTING A STAKEHOLDER AUDIT?

We can advise you, implement the process, or help your comms team facilitate the process across your organization. We'll help you create a relationship-capital dashboard, and map out a plan to improve, maintain and grow your relationship capital.

Visit us at MCFARLANDPR.COM

HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E

Just like your financials need to be regularly reviewed and audited, so do your stakeholder relationships. In fact, not having a finger on the pulse of your relationship capital can impact your organization's financial health.

This is another next level PR management practice that helps you know the relationship landscape across your organization, know what your relationship radar system is signalling, and help you to advise your C-suite leaders -- so they can decide how to invest time, energy, resources in building relationship capital. And it can be instrumental in helping your C-suite to pivot and swerve to avoid trouble before it takes root.

Interestingly, it's the CEO who most often gets this need to have a pulse on the company's stakeholder relationships. And when trouble raises its ugly head, it's the often comms team that is pulled into question as to how the company could have avoided the threat.

Follow today's five steps to become the trusted advisor who is managing the organization's relationship capital actively and effectively.

And avoid being the "fixer" that's expected to manage the mischief and clean up the mess.

NEED HELP IMPLEMENTING A STAKEHOLDER AUDIT?

We can advise you, implement the process, or help your comms team facilitate the process across your organization. We'll help you create a relationship-capital dashboard, and map out a plan to improve, maintain and grow your relationship capital.

Visit us at MCFARLANDPR.COM

HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E

NEWS ALERT FeedSpot named IT'S A PR THING among its top 70 PR podcasts "on the planet" you must follow in 2025. Read more.

EPISODE 33 - SUMMARY Today we dive into the five practices that can take your PR efforts from a content-creating, output-producing function to a value-creating, outcome-delivering operation.

This episode hits the high notes of which practices separate the tactical from the strategic, and the outputs from results.

From the CEO to the new professional, this episode plays up and down the corporate scale -- and tells you exactly how to transform your PR work into Next Level PR.

Get ready to take some notes, because this episode packs a lot into a small space of time!

HOST BIO https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E