Welcome to PodBiz: The Podcast About the Business of Podcasting

In this trailer episode, meet your hosts Norma Jean Belenky and John Kiernan, two podcast industry veterans with years of experience across production, marketing, monetization, and audience strategy.

PodBiz is a show for creators, networks, and media professionals who want to understand how podcasting works as a business. Every episode centers around one essential question:

Where’s the money in podcasting?

Through candid conversations with founders, producers, advertisers, and platform leaders, PodBiz explores real-world strategies for monetization, growth, and sustainability in audio. Whether you're running an indie show or managing a network, you'll get insights on advertising, branded content, subscriptions, IP development, and how the top players are building revenue through podcasting.

Upcoming guests include leaders from Acast, Captivate, Podnews True Native Media, Adopter Media, Buzzsprout, Crooked Media, Podfest Expo, The Podglomerate, Sounds Profitable, Sundaze PR, BlackRock, Blubrry, RSS.com, Disctopia and more, including independent creators earning six figures and executives shaping the future of the podcast and media industry.

Subscribe now and join us as we go behind the scenes of how the podcasting business really works.

Let’s get down to PodBiz.

PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one central question:

Where’s the money in podcasting?

Each episode explores how podcasts generate revenue through advertising, subscriptions, branded content, audience growth, IP development, and more. Guests include leaders from Acast, Captivate, Crooked Media, Podfest, Buzzsprout, True Native Media, The Podglomerate, Sounds Profitable, and beyond. Whether you’re building an indie show or scaling a podcast network, PodBiz brings you real insights on monetization strategy, audience development, and what’s next in the audio industry.

Hosted on Acast. See acast.com/privacy for more information.