The Four Phases of a Pitch

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The successful startup pitch goes through four phases.

Start by capturing their imagination.

This could be a bold statement, such as we can solve cancer within ten years.

This sets the context for the problem to be solved.

Next, show your solution and how it will achieve the goal just set forth.

Show how the solution works at a high level.

Highlight the value proposition you have.

Next, make the case that shows how your business will be successful.

This includes the team and what they bring to the table.

Highlight the current traction.

This shows product and market validation -- the product works and customers will pay for it.

Finally, give the investor a call to action.

Instead of asking for the funding today, encourage them to learn more about the business.

This is basically asking for the next meeting.

Invite them to join the conversation.

There’s a natural arc to good pitches that takes the investor through your story.

Consider how to implement these four phases in your startup pitch.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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