#16 “You Can’t Outsource the Inner Work”: Raul Cuadrado on Leading, Coaching, Purpose, and Facing the Dark Side of Success
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#16 “You Can’t Outsource the Inner Work”: Raul Cuadrado on Leading, Coaching, Purpose, and Facing the Dark Side of Success
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About this listen
Raul Cuadrado is the Vice President of Customer Service at DHL Express Spain, with a 26-year career that spans operations, strategy, transformation, and international leadership. Trained as an engineer, Raul rose through the ranks with sharp analytical thinking and a deep drive to solve problems — until he realized that what made him successful was also limiting his impact.
In this episode, Raul reflects on his shift from fast answers to slow growth and what it really takes to support others. He shares the inner work of leadership: facing the “dark side” of our strengths, softening judgment, and embracing emotion in a world that often asks leaders to hide it. He talks about stepping out of the strategy room to build something lasting on the ground, why labels hurt more than they help, and how purpose — not power — has become his compass. With honesty and humility, Raul offers a powerful invitation: to lead as one whole person, not a polished projection.