In this episode, Rafi Salazar (CEO of RehabU Practice Solutions, host of the Better Outcomes Show) joins Jakub to unpack what really scales in healthcare—and it's not just better tech or more SOPs.

We dig into:

🏥 Why promoting top clinicians can backfire (and how to avoid it)
🏥 The 'four Ps' every practice must consider when positioning services
🏥 What’s broken about point solutions and what’s coming next
🏥 Two underrated trends healthcare leaders should prep for now
🏥 How Rafi turned his podcast into a consulting pipeline

Resources mentioned:

👤 Guest: Rafael Salazar
LinkedIn: https://www.linkedin.com/in/rafaelsalazarii/
RehabU Practice Solutions: https://rehabupracticesolutions.com/

🎙️ Podcasts
The Better Outcomes Show: https://betteroutcomes.show
Episode 148 featuring Talkie AI’s Ada Andruszkiewicz: https://rehabupracticesolutions.com/better-outcomes-148/

🏢 Companies & Tools
StrataPT: https://www.stratapt.com
ZOI Capital: https://www.zoicapital.com
FOTO (Focus on Therapeutic Outcomes): https://fotoinc.com

📚 Books
Managing Right for the First Time by David C. Baker
AI Doctor: The Rise of Artificial Intelligence in Healthcare by Dr. Ron Razmi

📈 Frameworks & Surveys
The CARES Measure framework

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