• #19 why tunisia’s olive oil says “made in italy”

  • Apr 25 2025
  • Length: 7 mins
  • Podcast

#19 why tunisia’s olive oil says “made in italy”

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  • Summary

  • when you buy a bottle of “italian” or “spanish” olive oil, there’s a decent chance it came from tunisia.

    the oil, that is, not the label.

    in this episode, we trace the path of tunisia’s most important export from ancient olive groves to supermarkets worldwide and unpack how global trade rules, branding power, and consumer habits keep countries like tunisia invisible on the shelf.

    it’s not just about olive oil. it’s about who gets to create value, and who gets to claim it.



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