In this powerful and refreshingly candid episode, Brin’na Rollins-Williams shares a lesson in leadership drawn from an all-too-common scene: a 30-minute wait in a retail return line. With only two overwhelmed cashiers running four registers, this ordinary moment becomes a profound metaphor for what’s broken in retail management today.

Brin’na challenges executives and leaders to stop overlooking the very people who deliver the customer experience: their frontline teams. With 80% of retail revenue still coming from in-store purchases, why are these crucial team members often the first place companies cut corners?

Packed with insight and truth, this episode is a rallying cry to redefine how we lead, invest, and support our teams—from the floor to the boardroom.

What You'll Learn:

• Why long lines are about more than staffing—they’re a symptom of deeper leadership neglect.
• How a lack of support and recognition leads to broken morale and lost profits.
• Why investing in your frontline team is the smartest business move you can make.
• How leaders can create cultures where employees feel valued and supported—every day.

Listener Challenge: Next time you’re in a strategy meeting about the customer experience, ask: 👉 Are we truly supporting the people creating that experience?