IKEA: The flat-pack revolution and frugal innovation
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IKEA: The flat-pack revolution and frugal innovation
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About this listen
IKEA: The Flat-Pack Revolution and Frugal Innovation explores how a small Swedish mail-order business transformed into the world’s largest furniture retailer. Discover the story of Ingvar Kamprad, the visionary founder who pioneered flat-pack furniture and made stylish design accessible to the masses. We’ll unpack the frugal yet innovative strategies behind IKEA's global success, from its customer-centric product design to its sustainability initiatives. This episode reveals how IKEA revolutionized the way we furnish our homes while staying true to its humble roots.
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