How to reach the sustainable traveller 👩🌾
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How to reach the sustainable traveller 👩🌾
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Who exactly is the sustainable traveller, and how do you reach them? 🎯
In this week’s episode of Sustainable Today, Successful Tomorrow, we unpack this big sustainable marketing question.
We explore why “sustainable traveller” is not a one-size-fits-all label and how getting specific is key. 🧭
We break it down into practical strategies, including:
👥 Defining your ideal traveller
🔍 Understanding traveller motivations
🎯 Finding your niche (and sticking to it)
🌊 Reaching bycatch customers
Because reaching the right people matters more than reaching the most.
If you want to market with more clarity, purpose, and confidence, this episode is for you. 🎧
Want to learn more about identifying your ideal target group? Read our article on: 📚
https://goodtourisminstitute.com/library/identify-ideal-target-group/