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How to Market Your Horse Business with Denise Alvarez

How to Market Your Horse Business with Denise Alvarez

By: Denise Alvarez
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About this listen

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com© 2025 How to Marketing Your Horse Business with Denise Alvarez Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Protect Your Horse Business: 5 Legal Essentials from Equine Attorney Polly Hey
    Jul 10 2025

    Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know.

    From contracts and liability waivers to sale agreements and business structure, Polly shares practical advice to help you protect your business without the overwhelm.

    Whether you’re a trainer, coach, or barn owner, you’ll walk away with a clearer understanding of what you need in place—and why.

    If you’ve ever wondered what “equine law” really means for your day-to-day operations, this conversation is for you.

    Disclaimer:
    The following podcast features attorney Polly Hey of Hey & Hey, Attorneys at Law. Ms. Hey is licensed to practice law in California and Tennessee. The content of this podcast is for informational purposes only and does not constitute legal advice. Listening to this podcast does not create an attorney-client relationship. For legal advice specific to your situation, please consult a qualified attorney licensed in your jurisdiction.

    Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/181

    🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

    🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

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    40 mins
  • 4 Powerful Ways to Stand Out from the Competition in Your Horse Business
    Jun 4 2025

    If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone.

    Maybe you've looked around and thought, “Everyone is doing the same thing I’m doing... how am I supposed to stand out?”

    Here’s the good news: Standing out in your horse business doesn’t mean being louder—it means being more you.

    In this episode, you’ll learn 4 powerful ways to rise above the noise of competition, attract your best-fit clients, and confidently leave comparison behind.

    Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/180

    🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

    🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

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    26 mins
  • From Arena to Online: How Nikki Hall Turned Her Riding Curriculum into an Online Business
    May 30 2025

    If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways.

    In this episode, you’ll meet Nikki Hall of Horse Sense Learning Levels and hear how she turned her hands-on riding curriculum into a successful online business.

    Nikki shares her journey from running a full-scale riding academy to creating scalable resources that support instructors and students worldwide. We talk about overcoming burnout, listening to your audience, and building a business that supports your life—not the other way around.

    Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/179 (LINK)

    🆓 FREE The Beginner’s Guide to Online Memberships for Horse Businesses
    This guide will give you a step-by-step plan so you can get your membership out into the world, build your recurring revenue, and serve more people and horses!

    🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

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    1 hr and 11 mins
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